Willow Reveals Third Generation Breast Pump Designed With New Tech Inside to Help Moms Pump their Most Milk Yet

Earlier today Willow, the femtech company that changed the way women pump with the first quiet, all-in-one, in-bra wearable breast pump, announced Willow Generation 3, the most advanced model yet, will be available this spring.  The next iteration of Willow’s life-changing breast pump features groundbreaking technology that reinforces their commitment to create the smartest and most productive pumping experience for moms.

In testing, those who used Generation 3 pumped 20% more milk on average than with prior generations.  Milk output is maximized through new smart suction automation and a faster transition to expression, which is akin to the way a baby naturally nurses. Willow is also more comfortable than ever before with a softer, slower pumping rhythm and new sensitivity setting.  An expanded range of levels puts moms in control of her pumping preference while taking her through the same smart pumping experience Willow is known for.

“At Willow, we continue to innovate and break boundaries in what defines the best in breast pumping technology,” said Vickie Mrva, President and CMO of Willow. “Our third generation pump has been updated from the inside-out to focus on giving mom the ability to tailor her experience to her needs and get the most out of every pumping session.”

The announcement follows the recent launch of Willow’s highly requested Milk Container – making Willow the only pump with the flexibility of both spill-proof Milk Bags and a reusable Container. 

Willow’s Generation 3 pump is on exhibit at CES 2020 in Las Vegas, and the company will also be giving away 50 pumps at CES to celebrate the 50 years of the CES conference.

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