Another week, another acquisition and this time it’s in the contraception space: SimpleHealth, a telehealth provider in the reproductive health space, is acquiring Emme, a healthtech company focused, known for its Birth Control Smart Case. The acquisition expands SimpleHealth’s birth control prescription delivery and telehealth services while addressing unmet needs in reproductive healthcare through a patient-centered approach. Emme had previously been active in the prescription delivery and telemedicine space through its EmmeRx service, that launched last year.
SimpleHealth provides convenient affordable access to birth control, and, with the addition of Emme’s proprietary, technology-driven system, expects to improve medication adherence for its patients. The Emme Smart Birth Control System is an integrated solution designed to lower the national 9% failure rate of birth control pills to reduce the number of unplanned pregnancies. The connected Smart Birth Control System streamlines a patient’s ability to receive, track, and manage birth control pills, safeguarding the process.
SimpleHealth CEO Carrie SiuButt explains: “As SimpleHealth expands its focus to reach patients throughout the full reproductive life cycle, we are thrilled to join forces with Emme and offer their innovative technology solutions. Both Emme and SimpleHealth are pioneers in contraceptive care, and we are excited to bring in a company that has a strong position in healthcare technology. This acquisition will further solidify SimpleHealth’s position as a vital platform for connected, personalized reproductive care.”
Emme Co-founder & CEO Amanda French adds: “We created the Emme Smart Birth Control System to provide a digital support system for patients and help reduce the rate of missed pills, which historically accounts for nearly one million unplanned pregnancies in the United States annually. SimpleHealth stands out unequivocally as the best company to partner with as we scale our offering thanks to their unparalleled commitment to healthcare accessibility, innovation, and our shared dedication to improving the standard of care in reproductive health.”
French will now join the SimpleHealth executive team as Chief Innovation Officer, leading the
acceleration of SimpleHealth’s product offerings to patients.