Riley, an all-in-one parenting platform, has raised $3.1 million in seed funding and launched its beta program. The San Francisco-based company’s app combines AI technology with expert insights to provide personalized parenting guidance. True Ventures led the round, with participation from Flybridge, Next Wave NYC, and CHIEF co-founder Lindsay Kaplan.
The platform aims to address a significant need in early parenthood support, arriving at a time when the U.S. Surgeon General reports that 48% of parents feel their stress “is completely overwhelming” on most days. The app allows parents to ask real-time questions about topics like sleep training and developmental milestones, providing responses that combine pediatric research with family-specific circumstances.
“As someone who has experienced the overwhelming stress of early parenthood firsthand, I know how critical it is to have trusted, personalized guidance at your fingertips,” said Amanda DeLuca, founder of Riley. “With this funding, we will be able to expand Riley’s capabilities and help families be more present for the moments that matter most.”
The platform was inspired by DeLuca’s personal experience with postpartum anxiety and depression, and aims to combat the growing spread of misinformation online while providing actionable, expert-backed guidance customized to each family’s needs.
“In the age of content saturation, parents in particular face the challenge of knowing where to ask their most pressing and intimate questions,” said Natasha Sharma, investor at True Ventures, who will join Riley’s board of directors. “General searches and forums can result in a maze of conflicting answers. Amanda’s own experience as a parent led her to create a solution that families actually want to use — a platform that delivers science-backed advice tailored to each family’s context, helping families thrive with guidance that evolves as they do.”
The app integrates tracking tools, real-time support, and guidance from child development specialists alongside trusted pediatric research. The new funding will support product innovation, team growth, and expanded capabilities as the company works toward its full app launch in Spring 2025.
