Oura and lululemon, both prominent brands in the wellness industry, have announced a collaboration aimed at enhancing women’s health research and providing exclusive benefits to their members. As part of this partnership, current lululemon members who purchase a new Oura Ring with a prepaid annual membership will receive six complimentary months of Oura membership. This initiative is designed to provide lululemon members with access to advanced health insights through Oura’s technology. New members joining the lululemon community will gain benefits such as exchanges or credit on sale items, early access to product drops, and additional partner perks.
In March, lululemon hosted FURTHER, a women’s ultramarathon, to explore human performance and advance women’s health research. Oura contributed to this initiative by providing rings to track heart rate variability (HRV) and sleep trends. The data collected during the event will support lululemon’s ongoing research program, with findings expected to be published over the next two years.
