Oula, a pioneering maternity care clinic that blends midwifery with obstetrics, has successfully raised $28 million in a Series B financing round. This round was co-led by Revolution Ventures and Maverick Ventures, with contributions from GV and prior investors such as the Female Founders Fund, 8VC, Alumni Ventures, and Great Oaks. With this funding, Oula has amassed nearly $50 million to fuel its mission of transforming maternity care through its unique, technology-enabled model.
Founded in Brooklyn, New York, Oula is setting new standards in maternity care by offering a collaborative model that ensures expectant individuals receive comprehensive support throughout their reproductive journeys. This approach not only caters to the diverse needs of patients but also aligns with health systems’ goals and payer expectations, aiming to address the disparities and unsatisfactory outcomes prevalent in maternal care.
Adrianne Nickerson, CEO and Co-Founder of Oula, highlighted the significance of their care model, stating, “The power of Oula’s collaborative approach to care is that patients feel seen and heard during a transformative moment in their lives, health systems are able to address the evolving expectations of their communities, and we can move the needle on unacceptable outcomes and disparities in maternal care.” The company’s commitment to redefining the maternity experience is evident in its rapid expansion, including the opening of its third clinic in NYC and its strong performance in patient outcomes and satisfaction.
Oula’s care model has demonstrated exceptional results in comparison to NYC benchmarks, including a 26% improvement in C-section rates, a 61% reduction in preterm birth rates, and a 50% decrease in low birth weights. These achievements are complemented by a net promoter score (NPS) above 90, underscoring the positive impact of Oula’s care on patient experiences.
“Pregnancy outcomes in the US have consistently deteriorated over the past two decades. Oula is solving this mounting crisis by reimagining the maternal experience with midwifery-first, team-based care supported by virtual wrap-around services and a tech-enabled platform. We’re excited to partner with the team as Oula scales its care model and empowers women to receive personalized, trusted support throughout pregnancy,” said Clara Sieg, Partner and Founding Member at Revolution Ventures.
“We’re thrilled to back a company that effectively aligns the needs of mothers, health systems, and payers, and breaks the false binary between unmedicalized and hypermedicalized care,” added David Singer of Maverick Ventures.
Oula is addressing the demand for a balanced approach to pregnancy care, offering a middle ground between hypermedicalized and non-medical care. The clinic provides access to a variety of pain management options and fills gaps in early pregnancy and postpartum care, with services like group education classes and postpartum office hours. Its patient-centric software enhances decision-making, communication with care teams, and care coordination.
Accepting most major insurances, including Medicaid, Oula is making strides toward inclusive care. With one in five Oula patients relying on Medicaid, the clinic serves a diverse patient base, demonstrating its commitment to accessible, high-quality maternity care for all.
“We’ve not only proven that this model works, but that it’s what patients from all backgrounds, birth preferences, and income levels are looking for,” said Elaine Purcell, COO and Co-Founder of Oula. “Whether you can afford concierge care or are on Medicaid, we are building a modern and compassionate pregnancy care model that delivers better outcomes than the system has proven to do.. We deserve better and yes, you can have it all.”
