Midi Health has launched its debut supplement line targeting women aged 35 to 65 navigating midlife health changes. The virtual clinic developed three formulations based on data from over 200,000 patients to address common symptoms during perimenopause and menopause.
The initial collection includes Daily Cortisol Support ($49.99), Daily Fiber+ ($54.99), and Daily Brain Boost ($34.99). Each supplement was developed by women’s health clinicians and designed to address hormonal and physiological shifts during midlife.
Daily Cortisol Support contains magnesium glycinate, L-theanine, KSM-66 ashwagandha, phosphatidylserine, and magnolia bark extract to support stress hormone balance and sleep quality. Daily Fiber+ includes 5g of soluble corn fiber, green banana powder, and chromium picolinate for blood sugar stability and weight management. Daily Brain Boost features vitamin B12, choline, and CoQ10 to address brain fog and cognitive function.
“We know women in midlife are actively seeking ways to feel their best, but they’re often navigating a crowded and confusing supplement aisle that overpromises and underdelivers,” said Joanna Strober, CEO and co-founder of Midi Health. “Our new supplement line takes the guesswork out, providing high-quality formulas, designed from the ground up using data from hundreds of thousands of patient visits.”
The supplements complement Midi Health’s virtual care services, which include hormonal and non-hormonal treatments, lifestyle coaching, and telehealth consultations. The company provides insurance-covered care across all 50 states and has partnerships with major health systems and employers.
“We built this line in response to direct feedback from our patients and clinicians,” said Dr. Kathleen Jordan, Chief Medical Officer at Midi Health. “Women told us they wanted something they could trust—not another gimmicky wellness trend, but real, clinically thoughtful support.”
Founded in 2021 by Joanna Strober and Sharon Meers, Midi Health focuses on women’s midlife health with emphasis on hormone health, perimenopause and menopause management, and aging well. The supplement launch marks the company’s expansion beyond virtual care into product development.
