iHeartMedia New York is collaborating with Thinx and MetroPlusHealth to launch “MEternal – Because Pregnancy Is About Mom Too”, a new multi-platform initiative to bring attention to the city’s Black maternal mortality crisis. The campaign will include educational messages on Power 105.1, 103.5 KTU, 106.7 LITE FM, and Z100, a dedicated bi-weekly podcast, as well as the online portal MEternal.info that provides resources related to maternal care for women of color. In addition, the iHeart New York team will be present at community events throughout the five boroughs promoting the “MEternal” campaign.
“According to the CDC, Black women are three times more likely to die from a pregnancy-related cause than white women,” said Bernie Weiss, President of iHeartMedia New York. “iHeart’s New York radio stations together reach more than 1.6 million women of color, and we are proud to join forces with MetroPlusHealth and Thinx to do our part and shine a light on this critical issue by providing information that can help prevent tragedies.”
“Bringing this program to life has been incredibly important to our team,” said Meghan Davis, CEO of Thinx, Inc. “As a brand dedicated to creating a healthier world with sustainable feminine hygiene products, we’re committed to tackling tough conversations to support women. As a founding member of ‘MEternal – Because Pregnancy Is About Mom Too’, we hope to increase public awareness of the many issues surrounding black maternal health and ultimately, provide resources to give people of color the maternal care they need and deserve. To further support the program, a pair of Thinx will be donated for every full-price pair purchased through the end of the year.”