Website shethinx Thinx

Underwear that absorbs your period.

About Thinx
Thinx Inc., an innovative company that is disrupting the menstrual hygiene and incontinence product categories. The Thinx Inc. family of brands—Thinx, Thinx (BTWN), and Speax—are on a mission to create a healthier world through sustainable solutions to menstruation and incontinence.

Our People
Our people live our values daily and they serve as our cultural cornerstones.

  • Be Accountable
  • Be Profitable
  • Be Human
  • Be Curious
  • Be Ambassadors

Role Description

VP, Strategy role is a leadership position that has primary responsibility for strategy formulation and implementation, including developing the brand strategy, managing strategic planning, and leading growth initiatives including audience insights and segmentation, brand architecture, competitive analysis, product design and consumer experience.

The Work You’ll Do: 

  • Develop a comprehensive, inclusive strategic plan and growth strategy by collaborating with the Chief Growth Officer, senior leadership and BI/Data Science team
  • Analyze market dynamics, market share changes and product line performance
  • Communicating and implementing a brand strategy internally and externally so that all employees, partners, suppliers, and contractors understand the company-wide strategic plan and how it carries out the company’s overall goals
  • Driving decision-making that creates medium- and long-term improvement
  • Establishing and reviewing key strategic priorities and insights; translating them into a comprehensive recommendations to inform the go-to-market plans
  • Translating strategies into actionable and quantitative plans; while monitoring and measuring the execution of the strategic plans
  • Ensuring product and marketing planning projects reflect organizational growth priorities
  • Mobilizing and inspiring teams of individuals charged with executing strategies

This role is a key leadership role for the Marketing team and reports directly to the Chief Growth Officer

We’re Excited About You Because…

  • You combine a strategic mindset with a relentless focus on execution. You are adept at translating high level business strategy into implementation plans that ensure high quality execution. You have an eye for detail while keeping the 30,000 foot view in mind. You have demonstrated success in driving large cross-functional initiatives for which there wasn’t a pre-existing playbook
  • You are an expert at designing and implementing strategies and processes that scale. You have a track record of going from “scrappy” to “scaled.” You are a master at driving efficient, repeatable processes that generate consistent results. You are a systems thinker and easily connect the dots between need and technological solution.
  • You’ll do what it takes to get the job done while simultaneously figuring out ways to improve effectiveness,, reduce friction, and increase quality
  • You’re a strong collaborator and communicator. You proactively build cross-functional partnerships within and outside of the company. You are effective at driving outcomes and change even without direct authority
  • You love measuring impact and managing ambitious goals. You’re effective at setting clear goals and measuring the impact of initiatives – whether it’s about driving accuracy, time savings, or customer delight
  • You have a strong understanding of audience insights as well as marketing, innovation and business strategy fundamentals. You understand the technical aspects of qual / quant research, marketing analytics, media and channel planning


  • A minimum of 12 years of work experience, with 4 years of experience in leadership roles
  • Prior experience leading strategy and insights teams in 500+ employee organizations preferred
  • Personally compelled and inspired by Thinx mission; individuals specifically interested in health and wellness and sustainability
  • Extensive experience building innovative, forward-thinking, business focused strategies that contribute to a strong high performing culture
  • Led or worked closely with cx/ux, media, analytics and data science teams
  • Demonstrates intellectual curiosity and strong creative-problem solving skills
  • Has experience across multiple verticals, such as retail, fashion, CPG and tech, that can be drawn upon to help scale the Thinx business
  • Genuinely cares about growing people and business simultaneously

You’ll Get

  • Competitive Salary and Stock Options
  • 401k company match that vests immediately upon participation
  • Generous parental leave of 16 weeks and monthly child care stipend
  • Unlimited PTO policy
  • Annual training and development stipend
  • 1x Monthly Mental Escape Days
  • 30% discount on Thinx Inc products and a quarterly $100 spend
  • $90 quarterly wellness stipend to spend on personal health and fitness
  • $100 monthly WFH stipend to support your remote office needs
  • Collaborative, dynamic work environment within a fast-paced, mission-driven company

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company.. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

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