Aavia is building an exciting, first-of-its-kind experience within the hormone health space that will require you, as the first and only Senior Product Manager, to ensure we’re properly serving our members to make their lives happier and healthier.
As the first and only Senior Product Manager at Aavia, you will establish and scale a premier product organization at a fast-growing startup that has incredible member loyalty. This is a unique opportunity as an early employee to partner closely with the co-founders to drive the strategy and execution behind our core products. You will have immense ownership and ultimately deliver high impact in our members’ lives.
You will also have an opportunity to grow into a Head of Product.
The healthcare industry doesn’t help us understand the bigger role and importance hormones play in our day to day health. Hormones have long been misunderstood, overlooked, and conversations around them avoided. Defined by their skepticism of the institutions that failed them, the hyper cognitive Gen Z isn’t waiting for anyone to lead on issues, they’re leading themselves, but they embrace the brands that help them do it.
Who we are:
Aavia is a trusted platform that guides members on their hormone health journey with transparency and authenticity using education, technology, and community ー because HORMONAL IS HUMAN. You’ve probably seen us on INSTAGRAM or TIKTOK!
Our culture can be described as diverse, inclusive, collaborative, values-focused, transparent, honest, and innovative. While this is a fast-moving startup and everyone works very hard, we believe in work-life balance. We are lean and poised to grow quickly.
You will be perfect for this role if:
- You have product management experience leading a consumer product and mobile app experience
- You are a visionary and strategist
- You have strong consumer, brand, and design instincts
- You have proven results from previous roles on increasing member engagement & loyalty and monetizing an app
- You are a data nerd and make data-driven decisions
- You know how to provide data-driven insights for design
- You have a strong understanding of behavioral science and gamification
- You like being hands-on and you get sh*t done
- You have empathy for and are obsessed with our members
- You are passionate about health for people with ovaries
- Prior experience working at a health and wellness company
- Prior experience working on a Gen Z product
- Prior experience working on an IoT product
As our Senior PM, you will be someone we can count on to:
own :
- Developing, prioritizing, iterating, and driving the product roadmap and measuring success.
- Setting up and analyzing behavior & engagement metrics in Mixpanel.
- Running effective experiments (e.g. A/B testing) based on product and member analytics to test hypotheses & determine the best mechanisms for member retention & other goal metrics.
- Setting up company-wide OKRs, reporting metrics to the team, Board, and investors, and being involved in the fundraising process.
- Establishing and recruiting of Aavia’s world class product organization.
- (Bonus) Managing engineers, planning sprints, and ensuring the app is submitted to the App Store.
- Managing doctors and community leads within the app.
teach :
- The marketing team and Head of Content about product roadmap and what is resonating with members based on download & engagement metrics.
learn :
- The member persona and their pain points, needs, and user journey in collaboration with the Head of Experience.
- What value propositions are resonating with our audience from the marketing team.
- The current Aavia brand in detail in order to shape it.
- Hardware timeline from CTO (Hardware) to incorporate into the software timeline.
improve :
- Downloads, retention, and engagement of the Aavia app.
- Product development velocity.
- Word of mouth, referrals & product-led marketing alongside the marketing team.
- Credibility of in-app health information with Head of Content.
- Security and privacy of the app with engineers.
- Alignment of the product organization with the rest of the business and its needs.