Partnerships & Marketing Manager

1. Twentyeight Health

Twentyeight Health (www.twentyeighthealth.com) is a mission-driven women’s health startup founded by a team with experience at Bain, BCG, and the Gates Foundation. Our vision is to provide high quality, convenient and affordable reproductive & sexual healthcare with a focus on expanding access in underserved communities.

Starting with birth control, we’ve built an end-to-end platform to provide telemedicine consultations, prescriptions deliveries, ongoing care from clinicians, and free doctor-vetted sexual & reproductive care info. We are active in NY, NJ, PA, MD, FL and NC, and have exciting growth plans. We are rapidly expanding our offerings, and we are backed by some of the best healthcare & consumer investors pioneering digital health including Third Prime, Town Hall Ventures, SteelSky Ventures, GingerBread Capital, and more.

You’ll be joining a dynamic, supportive and mission-driven environment. We are a team of doctors, public health experts, designers, engineers and builders committed to changing the face of healthcare, particularly for underserved communities. When we’re not quarantining, we are based in Dumbo, Brooklyn. Join us to bring dignified, accessible healthcare to all!

At Twentyeight Health, we value a diverse workplace and strongly encourage womxn, BIPOC, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. We are committed to fostering a culture of mutual respect, diversity and inclusion for our employees and customers alike and we can’t wait for you to be a part of it.

2. Role

We are looking for a motivated and energetic Partnerships & Marketing Manager to join our team to accelerate growth through collaborations with strategic brand partners to develop B2B2C channels and build & execute effective marketing campaigns. You will own the brand partnerships pipeline, develop & execute creative marketing campaigns with partners, manage timelines, and optimize campaigns to improve conversions.

3. Manager

You will report directly to the Chief Product Officer & President (Amy Fan) and also engage with other key people in the company.

4. Responsibilities

• Lead brand partnership business development

  • Source and manage pipeline of brand partners

  • Build trust and drive forward relationships with brand partners, including account-based marketing focused on partnerships with women-focused brands, non-profits and educational institutions

• Build marketing campaigns

  • Write copy for marketing campaigns that is empathetic to the client base of partners while adhering to Twentyeight’s brand

  • Create online and offline collateral to support partnership campaigns in partnership with Twentyeight’s graphic designer

• Execute marketing campaigns with partners

  • Ideate and execute creative marketing campaigns with partner, leverage Twentyeight’s owned channels including content, customized landing pages, social, and email campaigns

  • Develop and manage the execution programs, activations, content, and events, including owning timelines and communication plans

  • Analyze campaign impact and continue to improve user acquisition

• Innovate and improve organic marketing channels

  • Lead social media strategy to increase growth and improve engagement, and execute with support from Twentyeight’s graphic designer

  • Build email campaign strategy and content to support brand partnership marketing initiatives and/or community building initiatives

  • Uncover and test new organic growth opportunities

5. Requirements

We are looking for exceptional candidates who have:

• 5+ years of experience in D2C digital marketing, brand management and/or brand partnerships

• Exceptional copywriting skills

• Eye for design

• Experience with Photoshop and/or Illustrator is preferred

• Spanish language skills is strongly valued

• Role is currently remote and option to join HQ in NY when reopened (will not reopen prior to July 2021)

6. Attributes we look for

• Passionate about healthcare and Twentyeight’s mission

• Creative and strategic thinker that can develop innovative partnerships that are mutually beneficial

• Excellent communication, relationship building and business development skills

• Strong project management and executional skills with a high degree of attention to detail

• Resourceful, hard working, and eager to roll your sleeves up to execute every detail

• Analytical prowess to leverage quantitative insights and drive continual improvement of partnership campaigns

• Track record of consistently delivering excellent results in a fast-paced environment

• Eager to give 100% to building healthcare equity

• Embrace learning and feedback

• We are looking for teammates who are kind, humble, and don’t take themselves too seriously

7. Compensation & Benefits

• Competitive compensation and equity package

• Medical, dental and vision coverage

• Significant growth opportunities

• Be a part of a passionate team building towards health equity

8. How to apply

Please send your resume and a cover letter to careers@twentyeighthealth.com with the subject line “Partnerships & Marketing Manager” application. Please include in your cover letter:

• Your relevant experiences

• Your interest in the position

• Your motivation to join Twentyeight Health