Website Cofertility
What we’re looking for
We are seeking a nimble, innovative, astute marketer to join us and own the Freeze by Co brand and member experience. Reporting to the Head of Marketing, you’ll collaborate to strategize various strategies to optimize our platform and channels to grow our funnel conversion and best serve our members. You will work closely with the entire marketing team to carry out our brand vision and marketing objectives, ultimately contributing to a great brand experience for our donor and keep member audience.
Responsibilities
- Social Media Management: day-to-day engagement and execution of our social media strategy for @freezebyco handle. You should be comfortable not only owning our overarching social strategy, but also with creating the content (including starring in video content), posting across platforms, and community management
- Email Marketing: constantly iterate and improve upon our email drip and member campaigns to educate and engage our audience
- Content Strategy and Execution: work in partnership with content writers to ideate, edit and produce content in line with SEO best practices and company goals
- Community Engagement: develop and carry out strategy for the growth and engagement of our members-only community (participating in our online forum, coordinating webinars, etc.), helping members connect and learn from each other before, during, and after the egg freezing experience
- Events & Partnerships: coordinate campus events, conference attendance, and assist with building out brand partnerships that reach our target audience
- Creative Marketing: brainstorm and execute upon new creative marketing tactics, and give input on PR, ads, web copy and influencer strategy to help reach our goals
- Reporting and Analysis: regularly compile data from various marketing channels, interpret trends, and provide actionable insights to optimize strategies and achieve KPIs
Professional Characteristics
- At least 4-7 years social, content, and/or brand marketing experience, with demonstrated success growing communities online
- Bachelor’s degree in Marketing, Business, English or related field
- Proficient in Instagram, TikTok, Twitter, LinkedIn, and other social media platforms
- Proficient in Canva, Notion, and Video creation tools such as Capcut and TikTok
- Experience with Circle communities a plus
- Strong knowledge of SEO, content marketing, and social media
- Strong writer with the ability to effectively communicate to our members (Gen Z)
- Interested and/or understanding of our industry: fertility, egg freezing, egg donation, women’s health
Personal Characteristics
- “In the know”: You keep up with social media and pop culture trends that could be relevant to our audience.
- Creative: You bring a fresh perspective and different way of looking at things.
- Effective executor: You know how to get things done.
- Versatile: You can jump in on anything.
- Learner: Always taking in new information and using it to expand your work.
- Social: You understand we are a people business and are ready to engage.
- Daring: You’re not afraid to try something new and experiment.
- Good Judgment: You know when to ask for help.
About Us
We are a fully remote team. Our founders are spread out across the coasts. Since we’re located all over the country, communication using Slack, Gmail, Zoom, and other tools is key. We communicate regularly throughout the day, and you’ll never be alone.
We believe in giving our team members autonomy, and place value on the output of each team member. Above all, we’re proud to engage in meaningful work that will impact tons of people throughout the family-building process.
We are an equal opportunity employer. Individuals seeking employment at our company are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
Additionally, we encourage candidates who have non-traditional/diverse backgrounds to apply. Candidates who have been challenged or chosen to challenge themselves in unique ways, but may not fit all specified criteria are still encouraged to apply and share why this is such a compelling opportunity for you.
How to Apply
IIf this role sounds like a good fit, email us at careers@cofertility.com. Please include Marketing Manager, Freeze by Co in your subject line.
