Website shethinx Thinx

Underwear that absorbs your period.

About Thinx

Thinx Inc., an innovative company that is disrupting the menstrual hygiene and incontinence product categories. The Thinx Inc. family of brands—Thinx, Thinx (BTWN), and Speax—are on a mission to create a healthier world through sustainable solutions to menstruation and incontinence.

Our People

Our people live our values daily and they serve as our cultural cornerstones.

  • Be Accountable
  • Be Profitable
  • Be Human
  • Be Curious
  • Be Ambassadors

Role Description

Thinx is seeking an exceptional Digital Product Leader who will be responsible for our eCommerce property and all of the collaborative technical, creative, design, and data work that goes along with making it a success. Reporting into the SVP Engineering & Digital Product, this role is highly cross-functional in nature and will work closely with teammates like the Director of Engineering, Director of UX, and Director of Analytics, as well as leaders from across the organization – from Customer Experience, Brand, Creative, Growth, and Retention Marketing to Project Management, Merchandise Planning, Operations, Finance, Enterprise Systems, and more. We envisage the individual who will sit in this role acting as the “glue” that connects UX and Engineering, Engineering and Marketing, UX and Marketing, Engineering and Analytics, UX and Analytics, Engineering and Merchandising, UX and Merchandising, amongst other key cross functional partnerships.

The Work You’ll do: 

  • Working collaboratively with Engineering and UX, manage the roadmap and strategy for the front-end of – including new features, designs, and product launches
  • Working collaboratively with Brand, Marketing, Merchandising, Engineering and UX, manage the roadmap and strategy for all content updates for the front-end of Create and own process for how updates will be made in our forthcoming Contentful instance
  • Working collaboratively with Engineering, manage the roadmap and strategy for integrations into, and updates of, the back-end of our eCommerce property (we’re currently migrating to a headless Shopify/Contentful architecture with a data layer powered by Nacelle)
  • Analyze customer behavior and develop hypotheses for A/B testing. Weigh impact vs. effort through our prioritization framework, develop the KPIs, and work with Engineering & UX to execute the tests with the biggest chance to impact revenue
  • In collaboration with Data Science, Engineering, UX, and Marketing, develop and implement an eCommerce personalization practice
  • In collaboration with Marketing and Engineering, make sure that all pages are optimized for SEO
  • Work with our Technical Project Manager (who is currently leading engineering sprints for headless) and Director of UX on sprint cadence, content, and planning
  • Manage relationships with (most) SaaS partners who integrate with our eCommerce property (some notable exceptions include Netsuite and various Data tools)
  • Be the in-house expert of all things eCommerce analytics — create and track KPIs, monitor the success of new features and be close to the numbers. Use this knowledge to help drive insight into what to build next and the performance of recent updates and launches
  • Working collaboratively with the Analytics, UX, and Engineering teams, own the data dictionary and organization of our Web Analytics tool, Heap
  • Be in the in-house expert of how all of our eCommerce, Marketing, and Data tools/systems fit together
  • Regularly spend time in FullStory to unearth user pain points and understand better how users are interfacing with new & existing digital product features
  • Conduct ongoing competitive analysis of other sites, apps, and products to continually identify ways to improve our Digital Product
  • Regularly share out updates at company all-hands in regards to the work we’re doing to improve our digital product experience and the learnings that go along with it

We’re excited about you because…

  • You’re passionate about the future of Commerce and the DTC/DNVB ecosystem. You subscribe to 2pm, LeanLuxe and follow along with DTC Twitter
  • You notice all the subtleties and nuances of each eCommerce experience when you’re shopping online – do they use a flyout or dedicated cart page? What is their strategy for lead generation, and do they lead with SMS or email?  How does their mobile experience differ from desktop and native app?
  • Similarly – you’re acutely aware of your favorite brands email and digital marketing strategies and have opinions on what is great about what they’re doing (and what isn’t so great!)
  • Strong business sense/acumen and preternatural interest in Product/Engineering led Growth
  • Acute understanding of the modern digital marketing landscape – from what’s happening with iOS 14 and Facebook’s response with their Conversion API, to Google’s plan with FLoC’s and the death of the cookie, to the trends in SMS, Customer Data Platforms and push towards first party data
  • You have a strong eye for design and ear for UX copy. Bonus points if you can design lo-fi mock-ups or write compelling placeholder copy yourself
  • You’re a tinkerer and like to know how things work
  • You have a strong desire to improve things and make an impact
  • You can communicate effectively to both technical and non-technical stakeholders. Equal parts left brain and right brain
  • You’re not afraid to get your hands dirty and to execute yourself
  • You’re ambitious and want to grow and stretch yourself


  • We’re open to a wide array of prior experience but you’ve likely worked as a Product Manager, eCommerce Manager, Technical Project Manager, Technical Program Manager, Engineering Manager, UX Manager, Growth Engineer, Growth Marketing Manager, or eCommerce Data Analyst at another retailer. Bonus points for a digitally native, direct to consumer brand
  • Experience working very closely with Product Design and Engineering teams to bring new initiatives to life
  • You speak “engineer” and possess a strong understanding of modern software engineering principles and architectures. Bonus points for having some basic/intermediate abilities to code in HTML/CSS/JS
  • Experience with modern CMS platforms and content modeling. Bonus points for Contenful
  • Experience with Figma, Sketch, Principle or Zeplin. Bonus points for Figma
  • Experience with product analytics tools Like Heap, Amplitude, or Mixpanel. Bonus points for Heap
  • Experience with BI tools such as Looker, Mode, Periscope, Tableau, PowerBI, or Domo. Bonus points for Looker
  • Natural ability with numbers and ability to grok performance marketing, growth, data science, and business concepts. Advanced spreadsheet and data management skills – bonus points if you write SQL and/or Python

You’ll Get

  • Competitive Salary and Stock Options
  • 401k company match that vests immediately upon participation
  • Generous parental leave of 16 weeks and monthly child care stipend
  • Unlimited PTO policy
  • Annual training and development stipend
  • 1x Monthly Mental Escape Days
  • 30% discount on Thinx Inc products and a quarterly $100 spend
  • Company sponsored outings and Employee Resource Groups
  • Collaborative, dynamic work environment within a fast-paced, mission-driven company

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company.. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

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