About Daye
Daye is a leader in gynaecological health innovation and we’re expanding into new markets. Incorporated in 2017, we’re a fast-growing, highly ambitious new venture with over 40 team members. Our team is remote-first, with offices in London, UK and Sofia, Bulgaria. To date, Daye has been trusted by over 75,000 women & AFAB folks, and has successfully raised $5.5 million in seed funding, as well as an $11 million series A round from high profile investors based in Silicon Valley, Canada, and the United Kingdom.
At the heart of Daye is R&D and most of our processes are vertically integrated, including our tampon production. We are building a comprehensive gynaecological health platform that will address all areas of women’s health, from first menstruation through to menopause, and beyond. Our goals are to bridge the gender gap in medical research, and product innovation, by designing products rooted in science and inspired by women’s intuition.
One of our key hypotheses is that tampons can be used for a lot more than just soaking up menstrual fluid. Therefore, we designed:
- a Pain-relieving Tampon to help the 90% of women who suffer menstrual cramps;
- a Diagnostic Tampon to detect STIs, HPV, and fertility-inhibiting pathogens;
We are currently working on several new digital and physical products and are in the process of expanding to the US, where we will aim to commercialise our products through ecommerce, retail, insurers, and OBGYN clinics. We exist to raise the standards in gynae health by creating innovative products and services that fit conveniently into our lives, and we need exceptional talent to help achieve our mission.
About the opportunity
Over the next 12 months, our aim is to be 5x our revenues, which means you’ll be part of a company on an exceptionally high growth trajectory. We are especially ambitious in our plans for rolling out new products and services, and very bullish on expanding to the US.
The Head of US Sales will report into our Founder & CEO, and work closely with our COO/CFO to ensure Daye reaches £10m in annual revenues by the end of 2024, in line with our series B growth plans. You will also work closely with a multidisciplinary team of specialists on exciting projects aimed at improving the ease of access to gynaecological healthcare. A key pillar of our growth strategy in the US is to secure retail partnerships for our products. Your main responsibility will be to establish retail revenue and drive retail growth. You may also be required to assist with additional sales channels, including but not limited to B2B, payer and insurance, public payers, and workplaces, but your main focus will be retail. Our aim is to enter one large retailer in 2024.
What you’ll be doing:
- Develop Retail (In-store and Online) Growth Strategy:
- Identify opportunities and devise a comprehensive strategy to achieve £3m in retail sales in 2024.
- Forge new retail relationships with the likes of Walgreens, CVS, Target, Amazon and other US retailers.
- Nurture and grow retail relationships.
- Visit and educate retailers on new and existing products.
- Work closely with the Marketing team to develop, distribution, merchandising, pricing and promotional strategies.
- Sales and Customer Development: After successfully validating initial pilots in retail, independently, build and lead a high-performing sales team, including hiring, training, and managing sales professionals and potentially service agencies.
- Implement effective sales processes, methodologies, and metrics to optimise the sales cycle and drive revenue generation.
- Manage customer business plan, trade spend, marketing investment to deliver KPI’s
- Foster strategic partnerships and alliances to expand the company’s customer base and drive revenue growth, including partnerships with Diagnostic Assay manufacturers, large pharmacy chains, and US-based health insurance providers like Blue, Cigna, and Aetna.
- Revenue Planning and Forecasting: Work closely with the CEO & COO/CFO to develop revenue forecasts, budgets, and financial models aligned with the growth objectives.
- Monitor and analyse key revenue metrics & sales pipeline to ensure progress towards the 5x revenue growth target.
- Regularly report on revenue and pull through performance to the executive team and board of directors, providing insights and recommendations for improvement.
What you need to bring:
- Experience within Retail sales
- Sales and business acumen;
- The ability to foster a culture of revenue focus and accountability;
- Obsessive attention to detail;
- Ability to thrive under pressure and introduce clarity to ambiguous situations;
- Expert communication and presentation skills;
- Strong analytical thinking and problem-solving skills;
This position is for you if you are:
- Highly adaptable and comfortable with high levels of ambiguity;
- Comfortable working by yourself or in very small teams;
- Comfortable being very hands-on, as well as strategic;
- Comfortable with working on mundane, as well as strategic tasks;
- Committed to accuracy and have impeccable attention to detail.
Why join us:
Working at Daye, you will be collaborating with a passionate, motivated and international group of top performers. Our team is big enough so you can grow, but lean enough so you can make a real impact. We’re always pushing boundaries, for us that’s the first step to a fulfilling and rewarding career. We move fast and we are not afraid of making mistakes or adapting. We believe no problem is too big to solve. We also believe everyone is an owner, which gives all of us at Daye the scope and space to grow. For this we offer:
- Remuneration – Competitive pay rates with salary reviews once a year;
- Growth – Paid training opportunities (e.g. certificates, conference visits);
- Flexibility – Work whenever and wherever works best for you, Flexi Fridays;
- Work-life balance – 25 days paid vacation per year as well as collective weeks off in August and between Christmas and New Year;
- Parental Leave – Generous shared parental leave and return to work policy;
- Healthcare – Private health insurance;
- Wellness – Free professional coaching, mental health days;
- Work environment – Diverse, yet like-minded community, ambitious and driven, yet friendly atmosphere.
How to Apply:
Does this role sound like a good fit? Apply today by emailing us your CV & a cover letter – valentina@yourdaye.com / chris@yourdaye.com
Only shortlisted candidates will be contacted.