Chief Growth Officer

Flo is among global leaders in digital health & fitness and the most popular women’s health app in Appstore and Google Play in over 100 countries. 10% of the US women are using Flo on a regular basis. The app has more than 115 million installs globally.

Flo’s ultimate goal is to become a universal health platform for hundreds of millions of women in the world.

Flo is backed by such well-known venture capital funds as Founders Fund, Mangrove Capital, Target Global with round A valuation of USD 230 M.

Flo has set extremely ambitious goals for the upcoming couple of years: grow MAU from 30 to 100M, double the installs.

We’re looking for a talented and ambitious Chief Growth Officer that would help us reach those targets. CGO would be a key player of the leadership team reporting directly to the CEO.

·      Develop and execute a growth marketing strategy based on deep market research and consumer insights

·      Contribute to developing new and existing products in order to maximize LTV

·      Substantially increase paid user acquisition budget (target: USD 30M+ annually)

·      Develop profound analytical and customer feedback tools

·      Contribute to budgeting and strategic planning processes

Key Requirements

·      Extensive experience in digital marketing on leadership roles

·      Outstanding managerial skills

·      Proven track record of scaling an online b2c product or service, ideally on tier-1 markets

·      Experience with subscription-based apps or services as an advantage

·      Product development skills. Ability to gather customer insights: what are the pain points, who’s the main audience, what problems are competitors solving and why

·      Numbers-driven approach

·      Fluent English

·      Able to work effectively in international corporate culture

Personal skills

·      Self-starter, ready to take ownership

·      Bar-raiser

·      Proactive approach

·      Team player

·      Able to work in an unstructured and volatile environment