Website Aunt Flow
LOCATION:
Anywhere in the US (Ideally Columbus, Ohio)
ABOUT AUNT FLOW:
Aunt Flow is the first full solution to help businesses and schools stock their bathrooms with freely accessible tampons and pads. Our free-vend, wall-mounted dispenser allows companies to provide our organic cotton menstrual products at no charge to their employees, students, and guests.
OUR CLIENTS LOVE WORKING WITH US BECAUSE:
- We provide high quality period products
- We have a strong brand voice in the #menstrualmovement
- We are woman-owned
- We are committed to sustainability
ABOUT THE ROLE:
The Aunt Flow team is looking for a skilled Brand and Marketing Communications Manager to join our Marketing team. We need a strategic thinker with experience in B2B marketing who can work across channels and has experience iterating and improving. Experience working at a company with a complex sales process (SaaS or other) is a plus!
As a digital-first company and brand, our audience’s first engagement with Aunt Flow is often through an email, blog article, social post, or our website. Across all of our marketing channels, educating our audience about the menstrual movement and inspiring them to join is our top priority.
Our team is distributed across the U.S. and fully remote. We need someone who is able to lead a team that will own the overall messaging strategy for Aunt Flow. This person will manage projects on tight deadlines including email campaigns, blogs, website copy, white papers, and more – all with the goal of attracting and educating our audience.
This role reports to our Director of Marketing and works cross-functionally with our Sales, Account Management, Operations, and People teams.
WHO YOU ARE:
- You successfully manage various projects at one time; both with internal teams and with external agencies
- You believe in delivering high-quality and innovative work, while readily accepting comments and feedback
- You know how to take a project from concept to completion and ask for input when you need it
- You are creative with a strong understanding of the importance of brand
- You are motivated by tight deadlines and know how to produce results quickly
- You are super organized and know how to proactively communicate in a remote environment
- You have a BSc/BA in marketing, communications, journalism, or related experience
WHAT YOU WILL DO:
- Employ a 360 integrated communications lens (PR, marketing, social, brand) to all campaigns and projects to drive business objectives
- Oversee communications and provide clear direction to agencies so they can create and execute plans that drive business results
- Manage copywriting needs with outside contractors and consultants
- Develop communication tools, including press releases, key messages, FAQs, etc.
- Ensure project management practices are employed to deliver all marketing communications to align to strategy, budget, and deadlines
- Conduct market and industry research and interview thought leaders, customers, and product owners to gain a deep understanding of the menstrual movement, our products, and why customers choose Aunt Flow
- Monitor and report on content performance and iterate to continually improve
- Facilitate scaling brand and company awareness through various social media channels
- Monitor all aspects of social media interaction between customers and the company, and ensure a positive customer service experience working with a social media specialist
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube, and LinkedIn
- Write attention-worthy content in line with Aunt Flow’s brand voice and targeted at our customer personas within our ICP
- Develop clear, insightful, and KPI-focused creative briefs for internal and external partners
- Identify opportunities for awards and work with your team to craft winning submissions
- Collaborate with designers as well as Marketing, Account Management, and Sales teams on projects of different sizes and scope
REQUIREMENTS:
- Use Project Management software to guide cross-functional teams to complete goals
- Advanced analytical skills including the ability to analyze data and identify trends
- Exceptional grammar, writing, proofreading, and presentation skills
- Detail oriented
- Proven track record of developing and implementing integrated communications plans that go beyond social media and traditional public relations
- Proven ability to lead and manage others while delivering on own goals
- Proven success in content writing for B2B company
- Strategic lens to create an actionable brand strategy and maximize content opportunities
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
- General knowledge of Search Engine Optimization and internet ranking for web content
- Exceptional research skills
- Skilled time manager able to meet deadlines
- 5+ years of communications, brand strategy, and social media management experience
- Professional certification in Google Analytics strongly preferred
- Proficient using multi-social posting programs such as Hootsuite and HubSpot
WHAT WE OFFER:
- Health, dental, and vision benefits
- Employee assistance program
- Generous paid vacation, sick, and parental leave
- Competitive pay
- Remote work with annual team onsite
- Home office stipend
- Donation program
- Learning and development opportunities
- Values-driven organization