Grayce has announced the successful closure of a $10.4 million Series A funding round led by Maveron and supported by an array of investors including BBG Ventures and Correlation Ventures among others. With the fresh funds Grayce aims to expand its digital platform designed to assist families in managing care for their loved ones.

Founded in San Francisco, Grayce has developed a comprehensive social care platform that integrates digital tools with the expertise of social workers, making it forward-thinking solution in the family care sector. Theplatform addresses a crucial gap in the current care ecosystem, particularly in light of the ongoing staffing crises affecting healthcare, childcare, and eldercare sectors.

Julia Cohen Sebastien, Co-Founder and CEO of Grayce, shared: “At Grayce, we’re driven by a mission to address the critical workforce shortages in healthcare, childcare, and eldercare, while also meeting the growing demand for that care due to shifting demographics and rising rates of illness and disabilities.” She adds, “We recognize that millions of individuals are facing new care needs and responsibilities, and it’s our goal to enable their success, providing assistance with navigating caregiving challenges, along with personalized practical and emotional support.”

Each Grayce member benefits from the guidance of a dedicated social worker who coordinates a comprehensive suite of services. These range from planning and prioritizing care needs to identifying resources and advocating on behalf of the members. This high-touch approach is complemented by a digital platform offering educational content, access to a peer community, and a marketplace of resources, ensuring a fully personalized experience.

With the new influx of capital, Grayce now wants to further expand its platform and extend its services to include payer markets, broadening its reach and intensifying its impact. The company also plans to continue its investment in data-driven personalization and expand its offerings, strengthening community and content access to empower members in navigating their specific care challenges more effectively.

Jason Stoffer, general partner at Maveron, commented: “Grayce’s blend of human touch with user-friendly technology is transforming how families handle their care responsibilities,” he says. “Grayce’s care solution creates a lasting impact as people navigate various care challenges, and we’re inspired to support this next phase of their growth journey.”

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