Digital Health’s Adoption Problem

By now there is hardly a shortage of virtual care offerings in the U.S. and after almost 1.5 years of COVID induced hypergrowth and record venture dollars going to digital health, adoption is the one to crack for early stage companies. “Digital health startups are booming, but their customers are overwhelmed” titled the Washington Post the other day in a piece about the employer healthcare market, and just like in the B2B segments consumers are also inundated and in some cases unable to take advantage of digital health offerings due to lack of access.

While research by McKinsey shows that consumers overall continue to see telehealth as an important modality for their future care needs, this view varies widely depending on the type of care. In a post-COVID world digital health companies will not just compete with one another, but potentially also with in-person care.

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