The Future of Women’s Health DTCs

The last couple of months have seen a number of new women’s health & wellness DTC brands emerge particularly in the period care, menopause and sexual wellness segments. They are filling the gap and addressing the needs of women that have not been addressed by larger incumbent brands and are succeeding in the niche. We won’t go into too much detail on the concepts between DTC businesses, but want to leave you with a couple of thoughts that have come up for us.

  • While we like to see these new, emerging DTC brands as disruptors, many of them actually are actually spun out of corporate-sponsored venture studios or raise early rounds from large incumbent brands.
  • The key to fundraising for DTC brands? It seems like a distribution agreement might just do the trick. While DTC companies generally startup out selling on their own website or online marketplaces, having a large retailer
  • DTC companies are product led, but often also better tech enabled than larger companies, so it is only a matter of time for them to also offer services (digital health, telehealth) capitalizing on their brand. 

Women’s health & consumer goods? Definitely an area we’re watching closely these days.

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