Daye CEO Lisa Rodwell & Daye Founder Valentina Milanova. Image: Daye

UK-based gynaecological health startup Daye, which is known for having invented the CBD tampon that is now used by over 60,000 women in the UK, has raised a £10M Series A from London-based Hambro Perks. Other participants in the round also include MassMutual Ventures, Cross Border Impact Ventures as well as leading UK health solutions provider, Simplyhealth, who will collaborate with Daye to bring new products to market. Besides launching a new tampon-based at-home vaginal microbiome screening kit, the new funds will be spent to kickstart Daye’s expansion into the U.S. market. Daye, which was founded in 2017, has raised nearly £19M to date.

Daye’s new tampon-based at-home vaginal microbiome screening kit provides a simple way for women to test themselves at home, rather than having to book an appointment with their GP. The kit is designed to test for vaginal infections, like thrush or bacterial vaginosis (BV), and disruptions to the microbiome, which could leave women prone to a higher risk of STIs, gynaecological cancers, and fertility and IVF complications. Daye will also roll out a comprehensive digital platform for gynae health, designed to reduce pain, shame and time wasted for women as they navigate their health journey from first period through to menopause. 

Valentina Milanova, Founder of Daye, commented: “We’re delighted to have completed this highly successful funding round which will support Daye’s continued growth. This latest funding round is critical in helping us build a comprehensive platform for gynae health and launch our tampon-based screening test to help more women easily access information about their vaginal health. We have ambitious plans to ensure women’s health is finally treated with the importance it deserves, and we are grateful to our investors who are joining us on that journey.”

Tom Bradley, Partner at Hambro Perks, said: “Hambro Perks is an experienced investor in the health tech space, and we saw a great product and growth potential in Daye as they look to expand the business. Valentina, Lisa and the team at Daye bring not just a wealth of experience and knowledge to the business, but also a clear passion for changing the women’s health space. The team are doing critical work to bridge the gender gap in innovating health technology and we’re excited to partner with them as they scale.”

Ryan Collins, Managing Director of MassMutual Ventures, added: “With its novel and differentiated products and services, Daye is raising the bar for feminine care and women’s health – a market segment that has long been overlooked when it comes to investment in innovative, effective, and sustainable solutions. We are excited about the success that the team has seen in the UK so far and look forward to working with them as they continue to grow their product offerings and digital health platform in the U.S. market.”

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