A new collab’s got us talking this weekend and it’s a bloody (pun intended!) delicious one as well! Bloody Good Period and BrewDog have teamed up to raise awareness for menstrual inequity by creating a Bloody Good Beer. All profits from sales of this exclusive New England IPO go directly to Bloody Good Period.
Brewdog was founded back in 2007 by James Watt and Martin Dickie from the the North East of Scotland, who were bored of the industrially brewed lagers and stuffy ales that dominated the UK market. They decided the best way to fix this undesirable predicament was to brew their own beers.
Bloody Good Period give period products to refugees, asylum seekers and those who can’t afford them, and provide menstrual education to those least likely to access it. They work on normalizing periods and believe in period equality for all.
A bloody good beer for a bloody good cause. This beer will hit you with a punch of tropical guava aroma, floral and stone fruit, rounded off with a sweet mandarin citrus finish.
Bloody Good Period fights for menstrual equity and the rights of all people who bleed. We don’t believe that anyone should be at a disadvantage just because they menstruate. We give period products to those who can’t afford them, and provide menstrual education to those less likely to access it. And we help everybody talk about periods.
All profits go to Bloody Good Period. Find out more and donate here.
Source: BrewDog
Thirsty? Go ahead and pre-order some Bloody Good Beer! It’s for a good cause! 🙂
