Blood, a Singapore-based startup, has raised $1.5M in Series A funding from DSG Consumer Partners with participation from AngelCentral to revolutionize period products and challenge the societal taboos associated with menstruation in Southeast Asia.
Blood was founded by husband and wife team Caleb Leow and Peck Ying Tan in 2014 when Tan was in need of a natural drug-free solution for her period pain. This led to the creation of the company’s first product: a drug-free cramp relief patch called MenstruHeat. Since then the startup has expanded its product offering and is now selling various other period care products like pads or menstrual cups. The company also launched a new line of allergy-friendly corn-based menstrual pads. Blood is primarily a DTC brand today, but also sells its products in various retail stores in Singapore, Malaysia and Indonesia.
As a direct-to-consumer brand, Blood sells its products on its website as well as offline retail stores in Singapore, Malaysia, and Indonesia.
In an interview with Tech in Asia Blood Co-founder Peck Ying Tan said: “There are a lot of innovations in the female space happening in the US and Europe – but really not so much over here. We feel we can really be the forerunner in breaking the taboo.”
The company plans to invest the new funds in marketing, R&D as well as an expansion of its retail presence.