About
Created to simplify women’s lives, FEMPO is a hyper-growing startup created in 2017 by Claudette and Fanny. These two entrepreneurs got started with € 240 in their pocket and watching Youtube sewing tutorials. Their ambition and speed of execution enabled them to count more than 50,000 users a year later, and that without investors!
After having conquered the French market, FEMPO wishes to accelerate its international deployment and develop new products. Its objective is to establish itself as the benchmark for women’s health products, in Europe and throughout the world.
Missions:
Develop SEO as a major axis of traffic and customer transformation thanks to a relevant content strategy. Data will give you a direction, but customer feedback will allow you to refine your strategy as closely as possible.
The implementation of various tools will be necessary to make Fempo the benchmark for “menstrual care” within 3 years. An increase in the conversion rate, qualified traffic on the e-shop, and optimization of customer stages will be your main indicators to shine.
We are counting on you for:
- Audit the current site
Technical, semantic, and net linking recommendations - Definition and management of the overall SEO strategy
- Define the content and KPIs strategy, set up reports that will lead to business recommendations
- Prioritization of content to be produced and quality monitoring
- In collaboration with the Content Manager, you will have to define and monitor the SEO quality of the content throughout the Fempo web environment
- Technical recommendation to meet SEO challenges
In collaboration with the e-commerce manager and the UX designer, define a roadmap of web development actions to be carried out to perform - Applications of good e-commerce practices
Beyond SEO, being able to lead e-commerce teams on performance axes by implementing the best practices in the sector
You have at least 4/5 years of SEO experience in an e-commerce/web environment, ideally as a start-up, freelance, or SEO consultant.
Go fast and take initiatives do not scare you
You have very advanced technical and semantic knowledge (SEO)
You know all the cogs of the “white hat”
You are analytical, rigorous (-se), and organized (e). You know how to transform data into relevant recommendations In your technical panoply, you master javascript and python
You know how to drive web projects, and you have an appetite for marketing
You are resourceful, you know how to look for solutions by yourself
You have a strong interest in user and customer experience
Committed: you are not afraid to join a startup on a mission!
And above all: you are humble, want to learn while being part of an innovative startup in the full expansion!