Content Marketing Manager

ABOUT THE JOB

As the Content & Marketing Manager, you will be a vital part of HER’s growth over the coming years. Building out our voice, reach and team to increase how people hear of and think of HER.

HER is the world’s largest platform for queer women, nonbinary, trans and gender non-conforming folks. Our Marketing team leads the growth of our audience and platform, so has huge responsibility for the strategy, P&L and roadmaps for all our channels and growth. Our users make this community what it is and we are looking for a leader to position HER in the market as the leading space where queers come to connect.

YOU ARE THE RIGHT CANDIDATE IF:

The Content Marketing Manager’s job is to make content the key driver of credibility and loyalty for our business. You will identify, create, and manage the content that gets shared the most and drives people to our platform.

• You have the community awareness and creative intuition to find the storylines in our raw customer experience, and to identify the channels and hooks that resonate with our audiences
• You are always searching for new content formats, sources, partners, influencers, and distribution
• You are agile and results-oriented, with the ability to get things done in an entrepreneurial and cross-functional environment

SPECIFIC RESPONSIBILITIES

• Develop a deep understanding of our customers’ interests, and a map of their attention
• Use your insights to conceive content verticals — including but not limited to trends, case studies, “how to”, dating guides, and customer stories — that grab customers’ attention
• Manage the content verticals through sourcing of raw material, ideation, and delivery, working closely with freelancers on production and with growth on distribution and measurement
• In addition, this role owns our organic social channels, and will use our social presence to build awareness and credibility of our brand

SKILLS AND QUALIFICATIONS

• Proven track record as a storyteller and editor. Experience to uplevel our insights storytelling
• Experience attracting and building relationships with audiences over time through engaging content in digital channels, including social media, blogs, podcasts, and onsite
• Experience communicating with senior executives across multiple functional areas
• Experience influencing cross-functional teams and leaders
• Experience with quantitative approaches to targeting and measurement
• Experience managing and leading small teams

BACKGROUND

HER is the world’s largest community for queer women, non-binary, trans and gender non-conforming people. We’re a remote team that’s looking for smart and driven people who care deeply about the LGBTQ+ community to help us grow.

HER is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status