Website Bobbie
Bobbie is a new Organic, European Style Recipe formula.
About Bobbie
www.hibobbie.com
Bobbie has just launched the first of its kind infant formula–European style, founded by moms in the US. Bobbie has a clean base, organic dairy, and a focus on the sourcing of ingredients–delivered right to the doorsteps of parents.
83% of parents will turn to formula in their baby’s first year. Yet, if you’re not exclusively breastfeeding, there’s often a level of judgment. We believe there’s no room for judgment. We are advancing the conversation while giving parents the most valuable thing of all: peace of mind.
The Role
As the Business Analyst for Bobbie, you will be responsible for not only reporting out on business performance, but also serving up actionable insights to the broader Bobbie team. You will have a deep passion for understanding our data and the ability to tell a story visually through dashboarding and reportings. Your role will span not only from understanding every day performance for our direct-to-consumer business, but also through ad hoc, deep dive projects.
You will sit at the intersection of Product, Supply Chain, Marketing and Operations, and you will collaborate with a number of roles on the team to build and maintain a foundation for the business to inform the business strategy.
Responsibilities:
Provide actionable insights and report out on the health of our business to the broader team
Build and maintain dashboards to track and measure business performance
Measure business impact, and draw the connection between what teams are building and how it impacts company metrics
Own and/or manage projects designed to improve operational and process efficiency. This will include accessing and analyzing data and working extensively with various team members across the business
Track and evaluate product performance across key business metrics
Evaluate addressable market opportunity to inform product and operations roadmap
Develop presentation content for internal and external audiences.
Conduct competitive analysis and research, surveys, and in market testing to understand elasticity and inform recommendations
Support demand forecasting efforts through tracking of product performance and market level analysis
Work cross functionally with Product, Supply Chain, Operations and Marketing.
What you’re like:
3+ years of experience in an analytical role (finance/consulting/analytics), preferably in CPG and/or direct-to-consumer space.
Minimum of a Bachelor’s degree (finance, business, or economics preferred)
Experience using internal reporting systems, such as Tableau, MySQL
Modeling, sensitivity, competitive analysis, insights experience
Able to work independently, handle multiple projects in a fast-paced environment and collaborate effectively.
Excellent written and oral communication skills, able to synthesize complex issues/scenarios into digestible concepts.
Scrappy attitude, ready to roll up your sleeves and dive into the work.
Benefits + Perks
We offer competitive health benefits coverage for employees and their families, parental leave, PTO and Bobbie-specific perks. We are a supportive team, committed to our mission to serve all parents.
Equal Opportunity
Bobbie provides equal employment opportunities for team members and candidates regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, military status or disability in accordance with local, state and federal guidelines. We hire and promote individuals based on their qualifications for the position to be filled. We are committed to creating a diverse and inclusive workforce.