Director of Brand Management

The Flex Company was founded on the belief that people deserve innovative and sustainable period products. Our mission is to create industry-defining products and services that set a new global standard for period health. Four years ago we launched the most innovative period product since the tampon: the menstrual disc. It had been nearly 80 years since the tampon was introduced, and our new product was quickly embraced by consumers everywhere. Flex started as a digitally native brand with one product, and quickly grew to a family of period products sold online and in top national retailers such as Target, CVS, and Walgreens.

The Flex Disc™and Flex Cup™ generate 60% less waste than tampons and pads and can be worn for up to 12 hours, all while maintaining the highest level of comfort through inventive engineering and rigorous testing.

We’re looking for an experienced Brand Manager who is equal parts right and left brain and will both develop long-term product strategy, set product specifications as well as execute product refinement and launch. The ideal candidate has a test and learn methodology and is skilled in driving out ambiguity and distilling insights into action.

This role is a mix of product strategy and brand management and the ideal candidate can cycle between long-term visioning and short-term execution. The key to success in this role will be the ability to take data and insights and weave them into compelling strategy for product development.

You must be comfortable collecting, sifting through, analyzing, and synthesizing large data sets. You must also craft the perfect messaging to articulate our value proposition, products, features, differentiators, use cases, and benefits crisply and consistently. You will be deeply grounded in audience insights through partnership with the analytics and sales teams, and by driving original research to better understand the needs of customers. You must live and breathe user testing, buyer personas, and best practices in ecommerce websites. You will build programs and campaigns to boost acquisition and retention, and will develop all materials needed to enable our retail sales team.

The ideal candidate has experience in product marketing, product management, or brand management at a high-growth consumer product company and/or has led customer insights and go-to-market messaging for a beloved CPG brand. They have a strong individual contributor and cross-functional partner, but may also have ambitions of building out a team as the company grows.

This role reports to the VP of Research and Development. Due to Covid-19, this role will work remotely for the remainder of 2020. Long-term, it will be based at our headquarters in Venice, CA or a satellite office in Oakland, CA.

Responsibilities:

• • Define long term omnichannel product strategy & roadmap for all brands in the Flex portfolio.
  • Identify and harness key consumer insights and compelling user stories that drive awareness, acquisition, and retention.
  • Manage artwork and packaging development process to ensure that product attributes are well-communicated to the digital/physical shopper.
  • Advise & set strategy for digital/physical campaign strategy, providing insights that lead to powerful brand messages and digital advertisements.
  • Collaborate with sales to translate core product value propositions, benefits, and features into sales collateral. Work with internal creative partners to project manage the creation of those materials.
  • Deploy a data-driven outlook to determine pricing, positioning, competitive analysis, and go-to-market strategy.
  • Monitor omnichannel performance of all products in the portfolio to identify opportunities to grow share or enhance profitability.
  • Work with cross-functional partners to ensure needs are balanced and product portfolio optimized.

About you:

• • You are collaborative, humble, proactive, creative, and naturally curious.
  • You have the leadership skills to indirectly inspire a high-performing team to do the best work of their careers.
  • You love storytelling, taking the things that consumers say and don’t say and weaving them into propositions for game changing period products.
  • You are deeply empathetic to the needs of our customers and your cross-functional partners.
  • You make sound decisions from a belief in yourself, others, and opportunities rather than out of fear. You bring people along on your decision-making journey and gain buy-in and support.
  • You optimize for trust. You have a track record of taking accountability for mistakes rather than blaming others. You communicate needs, concerns, and feedback directly with colleagues.
  • You have a growth mindset. You take constructive feedback well and actively seek feedback from colleagues. You are self-motivated to generate your best work and make a greater impact every day.
  • You are comfortable being your authentic self at work (including in the interview!).

Requirements:

• • 5-7 years of work experience in a product marketing or brand marketing role at a high-growth consumer product company or beloved CPG brand.
  • Stellar communicator. Ability to translate product, trend, and merchandising details into unique marketing narratives.
  • Strong data analysis, writing, presentation, and teaching skills.
  • Must be eligible to work in the United States.
  • Experience with both retail and direct-to-consumer models a plus.
  • A basic understanding of supply chain, finance, and sales.
  • Experience in the health, wellness, lifestyle, health tech, or fashion industries a plus.
  • MBA a plus.

In 1 month you will:

• • Demonstrate strong understanding of company mission, vision, and values.
  • Have a strong understanding of the brand strategy and your core responsibilities.
  • Begin to uncover holes in our research and data, and develop research projects to plug them.
  • Develop OKRs and set up systems to measure the performance of our product strategy.
  • Create relationships and learn from cross-functional partners.
  • Listen and evaluate how work gets done at The Flex Company.

In 3 months you will:

• • Take over ownership of the product-level P&L.
  • Manage direction of product development to ensure core product strategy is realized.
  • Brief and approve creative assets to ensure key attributes and features are communicated.
  • Build robust plan to ensure consumer acceptability of new products with Consumer Insights.
  • Be able to work independently as well as collaborate within a team environment.
  • Build strong relationships with key company stakeholders, frequently updating them on your progress.
  • Propose new changes to processes that streamline work.

In 6 months you will:

• • Be seen as a creative and analytical leader, mentor, & strategic thinker who others can rely on at all times.
  • Take over the planning and coordination of all product and retail launches, leading and working collaboratively with internal and external teams.
  • Put together methodologies and systems to uncover and analyze key customer and market trends.
  • Build a plan to scale yourself as the company grows.

Our shared values:

• • Choose Love Over Fear: You make sound decisions from a belief in yourself, others, or opportunities rather than out of fear.
  • Optimize For Trust: You have a track record of taking accountability for mistakes rather than blaming others. You communicate needs, concerns, and feedback directly with colleagues.
  • Have a Growth Mindset: You take constructive feedback well and actively seek feedback from colleagues. You are self-motivated to generate your best work and make a greater impact everyday.
  • Be You: You are comfortable being your authentic self at work (including in the interview!).

Flex is sold at over 25,000 stores across the US and is the #1 alternative period product brand based on units sold. Committed to making its life-changing products accessible to as many people possible, Flex is available at Target, CVS, and Walgreens, and at flexfits.com.

The Flex Company is dedicated to equity in all that we do: from hiring to the design of our flagship products. Diversity is not a nice-to-have. It’s critical to the ideas, talent, and processes that help us create the most positive impact for our customers and for each other as colleagues.

We are an equal opportunity employer. We recruit, employ, train, compensate, and promote regardless of race, ethnicity, religion, sex, gender, age, and other protected classes. We encourage people of all backgrounds and identities including Black and other under-represented minorities to apply to be a team member at The Flex Company.

We pay competitive salaries, equity, & benefits including (but not limited to) medical, dental and  vision health insurance, paid parental leave, cell phone reimbursement, and $1,000 annual learning credit to apply to anything that helps you grow professionally.