Senior Content Strategist

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper understanding of their health, lifestyle, and sleep quality, which we believe are foundational to living a healthy, fulfilled life.

For us, empowering the world starts with living our values and empowering our team. As a quickly growing startup focused on helping people live healthier and happier lives, we work to ensure work-life balance and that our team members have what they need to do their best work — both in and out of the office.

We are looking for an experienced Senior Creative Content Strategist who will be responsible for crafting and help leading Oura’s content strategy. In this role, you will work closely with Content and Brand leadership and cross-functional teams to craft compelling and cohesive narratives across our content franchises and touch-points. This role will report to our Head of Content, and will partner with Senior Marketing translating business briefs into creative content briefs and clearly articulating how we build our content roadmap.

The ideal candidate is curious, imaginative, and a natural storyteller. They’re empathetic and love finding creative solutions to strategic challenges. They obsess over bold creative & media approaches that drive cut-through creative and deliver business results. They can work in a fast moving and constantly changing environment. They’re inspired by the opportunity to help craft a global brand to become widely recognized and deeply loved.

This role will begin as a hybrid of remote/in-person but eventually will be in our San Francisco office (though, we could be flexible for the right person).

What you will do:

• Craft and curate the editorial content calendar for all owned Oura Marketing channels
• A hybrid specialist: Part strategy, part conceptual creative, part creator, part executional and technical deployment. A strategic contributor, while acting as a strong partner in helping manage the content strategy across all marketing touch points. Developing clear and engaging content that is consistent with the Oura’s brand, product and image. Addresses both business goals and consumer needs.
• Works on content briefs and being able to understand various content types (videos, photography, articles, infographics) to be used in stories.
• Identifying gaps in our content and recommending new topics and works with content project manager on creating, adjusting and managing the editorial calendar.
• Deep expertise in creating content for digital/social/in-app based on product launches, strategy, consumer insights, data, behavioral trends, technology trends and developing creative concepts rooted in the strategy, and experience in executing digital concepts across multiple platforms.
• Deep expertise is creating content for lifestyle brands
• Ability to search and source untold or interesting stories to tell.
• Works closely with content writers and project manager to evolve blog platform, new features, enhancements and new templates.
• Helps build the content roadmap and platforms.
• Building a brand content hub and editorial platform a plus.
• Utilizing SEO methods to increase site traffic on the blog and YouTube
• Analyzing content marketing data to identify trends and anticipate consumer needs. Performing content audits to assess how well existing content is performing. Performing content gap analyses to determine what type of content is missing and what is needed.