Description
Pexxi provides personalized women’s healthcare powered by our data-driven, precision algorithm. Billions of women across the globe suffer from hormone-related issues. We have experienced how it feels to be on that rollercoaster of unwanted physical and mental side effects on the pill, so we’re first tackling this battle. Pexxi exists to provide us with personalised solutions for our bodies that take our unique emotional, hormonal, and genetic needs. Because we take health seriously.
By taking a deeper look at our individual health backgrounds, Pexxi can match us with the pill that fits best. We tailor and monitor medications based on our unique biological profiles; medical history, mental health, genetics and hormone levels. We enable womxn to understand their hormones, monitor their reproductive health and take control of their bodies.
ABOUT THE ROLE + TEAM
We believe that a company’s greatest strength is its people. At Pexxi, we are a diverse team of healthcare, design, and technology experts who’ve long believed that it’s time for the medical world to acknowledge the fact that each womxn is unique. A “one-size-fits-all” approach to womxn’s health is damaging and simply not good enough anymore.
We’re currently looking for a creative writer, with experience writing clear and concise copy for ads, publications and websites, who can help take the Pexxi brand to the next level. As the full-time, in-house Copywriter at Pexxi, you’ll work with a variety of stakeholders from the founding and marketing team, in particular our CEO, Chief Medical Officer and Head of Product. This is an exciting role for a writer who wants to work for a growing startup business in a fast-paced industry and major investment category.
You will be creating content that converts prospects and engages existing communities; in turn performing a vital role when it comes to communicating Pexxi’s offering clearly, accurately, and powerfully. Writing both long and short-form content for our existing owned channels – web and social, but also building our thought-leadership voice and portfolio to feed into Pexxi’s wider strategies. The role will play a part in our SEO, therefore an understanding of this, and experience in the HealthTech sector, would be beneficial.
YOUR MISSION
As Pexxi’s Copywriter you will:
- Produce, develop and deliver engaging written content for a variety of projects including web, social media, short and long-form brand storytelling, user experience language and print.
- Working closely with the founding, marketing and product teams to brainstorm ideas, create concepts, and agree appropriate and tailored messaging that conforms to editorial approval processes which will need continued monitoring and reevaluation.
- Develop the thought-leadership strategy alongside the founding partners, to grow organic traffic through a mix of engaging and thought-leadership driven articles, community building and category representation.
- The Pexxi blog content will be an important focus as a key channel in delivering thought-leadership and brand storytelling, this channel will be your main responsibility at first.
- Collaborate with the Product & Design Team to ensure all copy and visuals are strongly working hand in hand, working to articulate strategic plans as Pexxi continues to grow.
- Build on from, and protect, Pexxi’s tone of voice across the business, ensuring that everything created fits Pexxi’s current brand strategy.
- Proof-reading support for all types of marketing content, and support on the development and implementation of content marketing plans.
- Development of content calendars to support wider marketing plans and campaigns that will achieve the greatest engagement and impact. Using analytics to build on successes and learnings and drive improvements.
- Producing snappy Facebook Ads copy that meets the needs of our target audience.
- Crafting crisp email journeys to help funnel abandoners or contribute to the retention of our existing customer base.
- Collaborating closely with Growth, Design, Product, and Clinical to test, learn and optimise.
- Facilitating workshops to brainstorm and share your learnings along the way.
Requirements
In order to be successful in this role, you will need to be:
- Mission-oriented. Your career trajectory speaks to your passion for healthcare and technology, and for Pexxi’s mission to help billions of womxn receive the right healthcare.
- Communication. You’re a creative and consistent communicator. You have the communication skills to help set up progressive messaging frameworks and to brainstorm initial concepts that speak to various content pillars that support visual directions, yet continuously focus on consistency, character and value. You also have the ability to empower others to become brand ambassadors, and make strategy come to life through copy.
- An expert. 3+ years experience developing, building and delivering B2C content strategies from inception through to public launch, with a focus on engaging and converting customers through tailored messaging for subscription products. You are an incredible writer with a passion to be part of an industry-leading team. You’ve reshaped brands through content, and understand what it takes to create a powerful customer experience through communications backed by data, and driven by industry expertise.
- User centric. You have a people-focused copy mentality. Even though you are an incredible writer, you are constantly looking to hone your messaging instinct and improve communications through user feedback and thought-leadership expertise.
Benefits
We have a full range of benefits, including competitive salaries, private medical insurance, and a contributory pension scheme.
We understand that everyone has their own work rhythm and believe in a flexible working schedule. When you need a break, you have unlimited days of paid holiday that you can use throughout the year.
WE ARE AN EQUAL OPPORTUNITY EMPLOYER
We commit to creating an environment that enables everyone to perform at their best. We’re an equal opportunity employer dedicated to building a diverse and inclusive team.