Content Marketer

This role reports directly to the VP Growth. Marketers are often instructed to focus on the awareness and discovery stage of their customer’s journey. While this will certainly be a primary focus, you will touch all phases depending on priority. You will work within advertising, product, and experience across digital and physical touch points.

As Legacy’s first full time content marketer you will wear many hats, and lead content and brand voice across marketing and within the product.

Ideal candidates have:

• • Min 3+ years of experience with consumer products in health, wellness, tech, or similar industry.
  • Clear understanding of voice of customer analysis and implementation.
  • Strong experience with writing direct response and brand copy. You will be required to understand how to create tension and desire to act within an ad, as well as write meaningful and scientifically based fertility guides.

Key Responsibilities

• • Craft a marketing strategy that increases awareness of male fertility issues for men, trans, and gay communities. Use blogs, website, microsites, influencers, social, webinars, events, etc as your canvas to craft a narrative that converts.
  • Manage team of freelance content writers to create and deploy curated content across owned assets.
  • Own brand voice and tone across customer journey to ensure consistency across phases and encourages action to move throughout.

First 90 Days

• • Speak to 10 customers, and analyze owned data to intimately understand our customers.
  • Analyze and identify friction within customer journey. Recommend solutions.
  • Redesign homepage with marketing team to clearly communicate scientific strength, and customer centrism of organization.
  • Launch email drip campaigns to create more meaning within customer touch points.
  • Redesign email communication with product and experience teams to create an automated and delightful touch points for clients. Curate communication for a diverse audience including straight males, those transitioning, gay males, and couples trying to conceive.

Look, there’s lots of reasons to join any high-growth startup. “Get on a rocket ship” blah blah blah. If you’re the kind of candidate we’re looking for, then you already know this. Here are a few other reasons you might not already know:

We’re a team of under 10 people, despite being at the Series A stage. You will be one of the first 10 employees and will profoundly impact where the company goes in the coming years.

Everyone thinks about children. You will help couples on their journey to creating a family. You will help push society towards a fairer, more equitable place. You will be a trusted resource for men and women at the most intimate moment in their lives, including heterosexual couples, LGBTQ+ couples, and individuals who are thinking about how and when they’ll want to have a family in the future.

We will invest in you like you wouldn’t believe. Every single hire gets an executive coach. You’ll get training for anything you need. We’ll give you an unlimited ‘Health & Wellness’ stipend where we pay for 75% of anything you deem might improve your life (Mattresses, Pelotons, etc.) You’ll have a ‘buddy’. We’ll set you up with a charity and match your contributions. And we will talk about your careers goals, aspirations, and feelings every single week.

Ultimately, we are here to win, and we believe that the best way to win is to help everyone bring their absolute best self to work. So our job is to help you be the best personal and professional version of yourself that you want to be.