Performance Marketer

This role reports directly to the VP Growth. Marketers are often instructed to focus on the awareness and discovery stage of their customer’s journey. While this will certainly be a primary focus, you will touch all phases depending on priority. You will work within advertising, product, and experience across digital and physical touch points.

As Legacy’s first full time performance marketer you will wear many hats, and lead performance channels like paid social, marketing automation, and data analytics.

Ideal candidates have:

• • 3+ years of experience with various acquisition channels.
  • Intermediate understanding of marketing automation.
  • Strong experience with analytics and tracking tools.

Key Responsibilities

• • Deploy a seven-figure marketing budget and acquire thousands of customers for a health product loved by many.
  • Create, manage and scale acquisition campaigns on different channels like Facebook, TikTok, Google, influencers, etc.
  • Make and test new creative to improve performance across all of our new channels in collaboration with our creative team.
  • Track and report on campaign performance using LTV and cohorts analysis. Uncover growth and optimization opportunities with your own developed reports.

First 90 Days

• • Speak to 10 customers, and analyze owned data to intimately understand our customers.
  • Analyze and identify friction within customer journey. Recommend solutions.
  • Audit existing SEM, SMM, SEO, and email performance.
  • Launch campaigns to increase customer volume, conversion rates, or customer value through SMM, or SEM.
  • Launch email drip campaigns to create more meaning within customer touch points.

Look, there’s lots of reasons to join any high-growth startup. “Get on a rocket ship” blah blah blah. If you’re the kind of candidate we’re looking for, then you already know this. Here are a few other reasons you might not already know:

We’re a team of under 10 people, despite being at the Series A stage. You will be one of the first 10 employees and will profoundly impact where the company goes in the coming years.

Everyone thinks about children. You will help couples on their journey to creating a family. You will help push society towards a fairer, more equitable place. You will be a trusted resource for men and women at the most intimate moment in their lives, including heterosexual couples, LGBTQ+ couples, and individuals who are thinking about how and when they’ll want to have a family in the future.

We will invest in you like you wouldn’t believe. Every single hire gets an executive coach. You’ll get training for anything you need. We’ll give you an unlimited ‘Health & Wellness’ stipend where we pay for 75% of anything you deem might improve your life (Mattresses, Pelotons, etc.) You’ll have a ‘buddy’. We’ll set you up with a charity and match your contributions. And we will talk about your careers goals, aspirations, and feelings every single week.

Ultimately, we are here to win, and we believe that the best way to win is to help everyone bring their absolute best self to work. So our job is to help you be the best personal and professional version of yourself that you want to be.