Growth Marketing Lead

September 23, 2020
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Website OviaHealth Ovia Health

Making a healthy, happy family possible for everyone.

Description

Ovia Health’s apps Ovia Fertility, Pregnancy and Parenting are trusted by millions around the world to help them monitor their reproductive health, navigate their journeys through parenthood, and find support every day. We’re on a mission to make a healthy, happy family possible for everyone. Join us!

We are looking for a Growth Marketing lead who is passionate about bringing new, highly engaged people to the Ovia experience. As the Growth Marketing lead for our mobile apps, you will be a critical member of the marketing team who will develop and manage channel optimization strategies and tactics, execution of campaigns to drive audience growth, and testing roadmaps for future campaigns. A strong candidate must have a passion for our mission, products, women’s and family health, and a proven track record of achieving aggressive goals for user acquisition, customer acquisition cost (CAC), engagement, retention, and other performance indicators.

What you’ll be doing:

  • Partner closely with Marketing team as well as Product, Sales, and Finance to build and optimize marketing plans for mobile app user growth and retention
  • Launch, manage, and optimize mobile app user acquisition campaigns across multiple channels and target audiences
  • Closely monitor, measure, and report on campaign performance, in addition to performing ad-hoc analysis
  • Communicate and partner with editorial and design teams to develop compelling assets that will drive channel and campaign performance
  • Develop acquisition marketing and experimentation roadmap for ongoing optimization
  • Developing and implementing bid, keyword, and targeting strategies for paid media, including but not necessarily limited to: paid search, display, and paid social
  • Developing creative briefs for landing pages, ad copy and other creative elements needed for campaign execution; and oversee implementation and delivery of them to meet your campaign goals
  • Forecast and report on expected volume and acquisition marketing plan results on a monthly basis
  • Own App Store Optimization (ASO) strategy and execution, including keywords optimization, product name and logo recommendations, storefront design, store descriptions and more
  • Bring fresh ideas and data-driven proposals to Marketing, Product and Finance teams for new budget, campaigns, product features, and tools to support user growth objectives

Requirements

We value smarts and drive. Show us you’ve got both!

  • 5+ years of experience working on a Growth Marketing team preferably at a fast-based, digital or mobile-first company
  • In-depth knowledge of top social media and marketing platforms, ad-serving and performance-monitoring software
  • Proven track record of managing media budgets and hitting monthly and annual goals for user acquisition, CAC, engagement, retention, and other KPIs
  • Experience leveraging data to inform campaign design and optimize performance
  • Thrives in fast paced environments, embracing and leading through change and ambiguity
  • Flexible and creative mindset with the ability to overcome obstacles with a positive outlook
  • Meticulous attention to detail
  • High autonomy, and superior time and project management skills
  • Outstanding communication (written and verbal) and relationship building skills

Benefits

We are a lively, creative team that works hard and laughs a lot. We love what we do, and working at Ovia Health is a chance to be a part of something truly impactful. We value our employees tremendously and do what we can to help them stay happy and healthy, at work and away from it. In addition to a supportive and healthy environment, we offer:

  • Small, dynamic and tight-knit team
  • Supportive, collaborative atmosphere
  • Growth and education stipend
  • Company provided MacBook Pro
  • Paid vacation and sick leave
  • Flexible work schedule
  • Tasty office snacks, including coffee (cold brew on tap)
  • An open, cubicle-free office space, as well as the ability to be fully office-optional
  • Two options for medical insurance coverage
  • Employer contribution to 401k
  • Generous parental leave

Ovia is now an “office-optional” employer meaning we welcome remote applicants from across the United States.

We are always looking to make our team more diverse. Individuals of all genders, race, sexual orientation, nationality, ability, veteran status, and educational background are strongly encouraged to apply.