Email and Lifecycle Marketing Analyst

Marketing Analyst, Email and Lifecycle

We’re Willow, a team of inventors, mothers, fathers, aunties and uncles on a mission to help women live their best lives. Selected as one of TIME’s 25 Best Inventions, the Willow Wearable Breast Pump is the first all-in-one pump that fits in a bra. This is the first solution in our platform of products that re-imagines how to make women’s lives easier, healthier and fuller.

Willow is looking for an Email and Lifecycle Marketing Analyst to support our growing business and manage the onboarding process as we migrate to a new ESP. This person will execute the production and scheduling for all marketing emails as well as automated/trigger emails.

Roles & Responsibilities:

Campaign Scheduling & Production:

• Support the onboarding process to a new ESP; create new campaigns and migrate existing ones to the new ESP
• Work closely with creative team to produce and code HTML emails within the ESP
• Manage and drive the email production and scheduling process from end-to-end, including: audience segmentation, QA’ing, scheduling and deploying campaigns
• Own the QA process for subject lines, copy, links, audience, etc. to ensure 100% accuracy before deployment

Reporting & Analysis:

• Assist with weekly reporting. Update reporting templates and help with ad-hoc analysis as needed.

Requirements:

• Hands-on experience with leading ESPs – Klaviyo, Braze (preferred)
• Strong aptitude in HTML email coding to create new and edit existing templates
• Email marketing best practices including CAN-SPAM and list hygiene
• High degree of attention to detail; accurate execution
• Proficient in Microsoft Excel and/or Google Sheets
• Light creative/design skills preferred but not required (Photoshop)
• 2-4 years of email marketing experience