Growth Marketer

LOLA is looking for a well-rounded, hands-on growth marketing superstar to join our Direct-to-consumer (DTC) team. In this role, you will be responsible for executing our paid social, search, and affiliate campaigns, with an opportunity to test additional acquisition channels. You will build relationships with our existing marketing partners and work closely with our internal Marketing team to develop and execute strategic acquisition campaigns to deliver on DTC business objectives with a focus on achieving efficient CPAs and fast LTV payback through continuous funnel optimizations. You will report directly to the VP of DTC. This role will be remote through at least December 2020 due to COVID working East Coast business hours.

 What you’ll be responsible for:

• Develop and execute paid social (Facebook, Snapchat, Pinterest, etc.), SEM, and affiliate campaigns that deliver sustainable growth for our DTC business
• Manage and optimize campaign performance toward aggressive acquisition, retention, and reactivation goals with primary KPIs being efficient CPA and healthy payback
• Analyze and report on campaign KPIs to key stakeholders with actionable insights and optimization recommendations
• Collaborate closely with the Director of Media and Data Analyst to build holistic reporting for DTC channel performance
• Execute new channel tests to ensure channel diversity and risk mitigation in achieving sales goals within budget
• Provide support to the VP of DTC and Director of Media for long-term strategy and executive level presentations

 Who you are

• 4+ years of experience directly managing paid social and search campaigns client or agency side
• Expert knowledge of Facebook bidding, targeting, campaign setup, optimization, and creative needs as well as web tracking setup and troubleshooting
• Expert knowledge of Google Ads Marketing and Google Merchant Center
• Affiliate marketing experience with knowledge of platform execution; direct experience with execution on Impact is a plus
• Experience building test-and-learn campaigns across existing and new channels to determine the most effective mediums & tactics
• Highly analytical with expertise in conversion tracking within platforms and within Google Analytics, upper funnel metrics analysis, and attribution modeling
• Experience delivering against salesand marketing goals (CPA, CPC, LTR, CPM)
• Understanding of testing methodologies, including A/B tests as well as incrementality tests
• Direct-to-consumer/subscription brand experience is a must; CPG experience is a plus
• Google Analytics and Excel whiz; experience with Looker is a plus
• Excellent communication skills, both written and verbal
• Phenomenal collaborator, team player
• Detail-oriented with a high level of organization, problem-solving, and project management ability
• Must thrive in a fast-paced environment

Why you’ll love LOLA

LOLA is the first lifelong brand for a woman’s body. Founded and led by women, we’re dedicated to providing an ever-expanding portfolio of trusted products and candid information, so you can make deliberate decisions about your reproductive health.

We offer period and sexual wellness products made with premium ingredients like 100% organic cotton. Subscribe to get LOLA delivered on your schedule or choose products à la carte. We make it easy to customize your assortment of tampons and pads, too, because you know your body best.

In 2016, we launched LOLA Gives Back, as part of our ongoing commitment to raise awareness about menstrual inequality, and in 2019, launched a national advocacy and legal campaign to eradicate the sales tax on tampons and pads. With help from our nonprofit distribution partners, we’ve since donated over 5 million period products to low-income, underserved women across the U.S., and become a voice for change in the conversation around reproductive wellness and equity. 

At LOLA, we celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veterans status, or disabilities.