Website peanut_app Peanut
Connecting women across fertility and motherhood
Job description
Peanut is on the hunt for a Performance Marketing Lead to design, implement, and optimise our performance marketing campaigns to drive user acquisition and activation.
What You’ll Do
- Create and execute a 360-degree approach to performance marketing.
- Drive the execution for Peanut’s digital marketing efforts across touchpoints including SEO/SEM, retargeting, video, display, paid/owned/earned social media, and other content.
- Manage budget and spend in order to deliver the best return on investment to hit overall targets
- Own the Performance marketing channel ecosystem across social media, search engines, display networks, paid app store advertising
- Campaign / ad group / ad copy / keyword creation and optimisation
- Bidding / Automation strategy – configuring and implementing bid rules to hit business ROI targets
- Regular Reporting
- Projections and forecasting
- Build a continuous optimisation cadence for Peanut’s earned and paid media efforts.
- Scale Peanut’s campaigns through data-driven analysis and optimise accordingly.
- Implement best practices for testing frameworks and reporting methodology, and share learnings with the team.
Job requirements
Who You Are
- 5 years experience in B2C tech in a growth-focused role.
- 3+ years of experience with both Facebook Ads and Google Ads.
- Experience managing budgets and models for measurement
- Experience in holistic growth planning – research, forecasting, planning, execution and performance analysis
- Demonstrated proficiency with multiple channels of paid marketing – social, mobile, display, etc
- Advanced knowledge of best practices in marketing automation across acquisition and retention
- Excellent numerical and analytical skills – you love numbers and should be comfortable manipulating and presenting complex data models/analysis
- Passionate about the Peanut vision and brand values
Who We Are
We created Peanut with the idea that no one should have to navigate womanhood alone. Our mission is to provide a social network for women to connect across fertility, pregnancy & motherhood. So far, over 1.6 million women have joined to build friendships, find support, and learn from one another.
Since launch, Peanut has grown organically across the US and UK. We have received vast coverage and accolades from Apple, the New York Times, Good Morning America and the BBC to name a few!
Peanut is committed to hiring people with different backgrounds and experiences. It helps us build a better product, make better decisions & better help our users. We’re committed to building a workforce that’s as diverse as the community of users who love Peanut! So, we welcome everyone to our team.
If you need reasonable accommodation at any point in the application or interview process, please let us know.
In your application, please feel free to note which pronouns you use (For example – she/her/hers, he/him/his, they/them/theirs, etc).