SEO Lead

Peanut is on the hunt for an SEO/ASO lead to design and execute our organic user acquisition strategy, increasing our visibility and traffic across search engines and app stores.

What You’ll Do

• Lead, plan and scale Peanut’s SEO and ASO strategy (on-site and off-site), working on projects to improve search engine crawlability, visibility and indexation.
• Own and execute the off-site SEO strategy to build and grow a healthy back-link profile and growing it with relevant outreach:
  • Plan and implement content development to support both organic SEO and link-building goals.
  • Support marketing content development to use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Plan and implement link building campaigns.

• Own and execute the on-site SEO/ASO strategy:
  • Perform keyword research to drive the creation and optimization of web content.
  • Create and maintain on-site SEO content, e.g. SEO landing pages.
  • Provide SEO analysis and recommendations in coordination with elements and structure of our website / web pages and app deep links
  • Monitor and report on SEO technical quality and diagnostics, from crawlability and indexation to performance, and interface with the engineering team to fix issues and improve SEO performance.
  • Administer search engine programs (XML sitemaps, webmaster tools, Moz…) for purposes of diagnostic reporting on projects

• Report on SEO performance and coordinate with the Engineering team as appropriate to execute improvements.
• Strive to gain a deep understanding of Peanut user search behaviors – what women search, where they search and why they convert.
• Identify content opportunities based on search insights, standard methodologies, and new search result types.
• Work closely with the paid, brand and PR teams to ensure a fully integrated and collaborative approach.
• Knowledge of market trends to analyze and adapt efforts accordingly.

Who You Are

• 5 years experience in organic SEO with proven results with 2 years experience in organic ASO
• An in-depth knowledge of SEO tools, keyword research and strategies
• A comprehensive knowledge of organic search and how SEO activities influence search engine ranking algorithms
• Passionate about the Peanut vision and brand values

Who We Are

We created Peanut with the idea that no one should have to navigate womanhood alone. Our mission is to provide a social network for women to connect across fertility, pregnancy and motherhood. So far, over 1.6 million women have joined to build friendships, find support, and learn from one another.

Since launch, Peanut has grown organically across the US and UK. We have received vast coverage and accolades from Apple, the New York Times, Good Morning America and the BBC to name a few!

Peanut is committed to hiring people with different backgrounds and experiences. It helps us build a better product, make better decisions and better help our users. We’re committed to building a workforce that’s as diverse as the community of users who love Peanut! So, we welcome everyone to our team.

If you need reasonable accommodation at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example – she/her/hers, he/him/his, they/them/theirs, etc).