Content Marketing Manager

Pill Club is reinventing the way women receive healthcare and essential medicine. Starting with birth control, we create a patient experience that is personal, convenient, affordable, and delightful. We offer everything she needs in one place – healthcare through telemedicine, payment using credit card or insurance, and prescriptions by mail.

Our mission is to be a trusted healthcare partner for women, empowering them through access, choice, and education – all while delivering a positive and personal experience. Launched in 2016, the Pill Club is a leader in the technology-enabled virtual care and pharmacy space, serving hundreds of thousands of patients across the US.

Join a team of passionate consumer marketers at a rapidly growing healthcare startup that is committed to empowering women with personalized health care. Pill Club is the first company to have a birth control pharmacy service in all 50 states. Our business has grown tremendously over the past year, and our expansion continues as we become the definitive leader in this space.

We are looking for a Content Marketing Manager to support the Marketing and Growth team by executing a data-driven content marketing strategy to drive visibility and new patients (via SEO and other organic platforms), as well as increase content engagement by providing transparency to women’s healthcare and building trust with our audience. Our ideal candidate is both creative and analytical. You are a natural problem solver with a passion for empowering women, and understand how driving toward key metrics and uncovering new opportunities to maximize inbound traffic and engagement facilitates that.

This role requires expertise in content marketing metrics and optimization, collaboration with internal and external content creators, and the ability to create and tailor content yourself. You’ll bring a mix of creativity, collaboration, execution discipline, and accountability to results.

Responsibilities

• • Make Pill Club the trusted destination for women’s healthcare and sexual well-being by owning Pill Club’s written content strategy and optimization roadmap and optimizing towards awareness, engagement, and acquiring new patients.
  • After an initial ramp-up of writing the content yourself, recruit and manage a team of writers and editors to scale up content effort.
  • Run a tight editorial process spanning data-driven prioritization, identifying SEO and marketing requirements, allocating articles across writing team, coordinating graphics, ensuring medical accuracy, measuring results, and feeding insights back into prioritization.
  • Run experiments on content format to optimize patient conversion rate and email-capture rate.
  • Lead content creation across the website and blog.
  • Collaborate with the broader marketing team to define content strategy in other channels: email, paid acquisition, etc.
  • Develop an in-depth knowledge of Pill Club’s patient journey; work with healthcare experts and internal teams to ideate on content strategy that helps our patients in their journey.
  • Collaborate with SEO partners to uncover traffic expansion opportunities and partner with creative, product, and engineering teams to implement SEO recommendations.
  • Develop and maintain ongoing website and content performance dashboards.

Requirements

• • 5+ years of experience with at least 1 year of a proven track record of leading content strategy and execution, and growing a brand’s traffic and engagement across platforms.
  • Experience working with analytical tools (Google Analytics, etc.) to drive performance.
  • Experience leading content marketing with an understanding of the tone/voice of our customer (women, 18-45).Experience recruiting and managing a team of 5+ freelance writers
  • Data-driven. You love to dig into the data to understand trends, generate hypotheses, test them with experiments, and scale successful findings.
  • Creative, growth-oriented, and collaborative. You collaborate well with other teams and get excited about trying new ideas in an effort to get better.
  • Strong verbal and written communication skills. You have the innate ability to present information and ideas logically and clearly.
  • Direct and recent experience working with digital marketing platforms (Pinterest, Medium, etc.) to drive awareness in addition to owned content is a plus.
  • Experience writing medical content
  • Experience writing content at an e-commerce, fashion, subscription commerce brands is a plus.
  • Experience with content creation and editing tools (e.g. Adobe Creative Cloud) a plus.

If you fit most of these requirements and love the idea of working to improve women’s health, please apply with a resume. We can’t wait to hear from you!

We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law.