We’re seeking a marketing copywriter to develop and deliver key messages about product functionality, product usage, and our overall brand commitments. In this role you will work under the Thinx Brand Director and closely with the performance marketing and creative teams to develop and release promotional copy, both online and offline. The ideal candidate is driven by data, has a passion for creative writing, and knows how to say a lot in just a few words. Agency experience is a huge plus, and experience writing marketing copy is an absolute must.
RESPONSIBILITIES
- Maintain our distinct brand tone and voice while delivering key messages across digital, offline, and live touch points
- Create copy for weekly promotional emails
- Lead copywriting for execution of bi-weekly digital ads
- Support copywriting for PR, awards submissions, and social media support
- Iterate on tone of voice, copywriting and branded case studies
- Lead copywriting of landing pages tied to digital ads
- Support creative development of ads, campaigns, and out-of-home activations
- Use reporting and analytics collected by our growth marketing team to inform copy development and better engage our community
PERSONAL CHARACTERISTICS
- Excellent time and project manager with exceptional attention to detail
- Strong creative skills with an eye for trends in storytelling and culture
- Nimble
- Organized
- Stellar communication skills
- Authentic people-person with an anything-is-possible attitude
- Thrives in a collaborative environment packed with super-friendly people dedicated to breaking the taboos around menstruation and bladder leaks
- Support feminist values and comfortable discussing health and bodies
QUALIFICATIONS & EXPERIENCE
- 2 – 4 years of branded copywriting experience
- Bachelor’s degree or equivalent work experience
- Advanced knowledge of grammar and confidence in aligning with a distinct brand voice
- Experience developing and writing case studies
- Experience working with market research
- Desire and demonstrated ability to handle multiple projects simultaneously and meet tight deadlines
- Experience with content delivery systems (Shopify, SendGrid) preferred but not required
about Thinx
Thinx’s mission is to create the most innovative period solutions that empower our people and sustain our planet, while breaking taboos about menstruation and reproductive health everywhere. Our innovation in period-proof underwear has been recognized by top industry publications, such as Fast Company’s Most Innovative Companies of 2017, Entrepreneur Magazine’s 100 Most Brilliant Companies of 2016, and TIME Magazine’s Top 25 Inventions of 2015.
about Speax
Speax is on a mission to eliminate anxiety and raise awareness of pelvic floor health for the 1-in-3 women who pee a little when they run, jump, dance, cough, or sneeze. Our patented pee-proof underwear let ladies kick panty-liners (and the lame stigma of bladder leaks) to the curb. Created by the same team that brought you Thinx, Speax’s innovative underwear are absorbent, washable, and a *wee* bit sexy. Equally committed to helping sisters around the world, through a partnership with the Fistula Foundation, every pair of Icon sold helps fund life-changing surgeries for women in developing countries.