Website DotLab
We’re changing diagnosis so she can change the world
DotLab is a personalized medicine company focused on women’s health and is starting with the development of a cutting-edge molecular diagnostic test for endometriosis. Ten percent of women of child-bearing age suffer from this debilitating disease, which takes an average of a decade to diagnose. We’re looking to change that.
We’re hiring a digital marketer to reimagine the experience of physicians and patients addressing endometriosis and provide cross-functional operational support. While much of the approach to endometriosis is marred by complexity and misinformation, we’re looking for someone who is excited to significantly improve the journey and make a lasting impact in women’s health. The ideal candidate is passionate about building a diverse, engaged community around this important conversation and being an advocate for that community.
RESPONSIBILITIES
- Lead content strategy and brand development
- Report to VP Marketing
- Identify and lead online and offline opportunities for community-building, including social media planning and management
- Analyze audience data and other site and social media metrics to support overall marketing plan
- Coordinate and support internal and external communications
- Support content development for patient- and physician-facing communications and collateral
- Track ROI for marketing programs and make strategic recommendations on marketing investments based on trends and insights
REQUIREMENTS
- Startup experience and exposure to, or ownership of, the full marketing stack
- Eager to play the role of an athlete in a fast-paced startup environment
- Strong analytical skills
- Excellent written and verbal communication skills
- Copywriting skills are a plus
- Experience with Google Analytics and Facebook/Instagram analytics is a plus
- Top-tier management consulting or investment banking experience is a plus
- Preference for candidates located in SF Bay Area or NYC, though role can be largely remote in light of COVID-19