LOLA is looking for a Lifecycle Marketing Manager who will guide communication strategy and launch marketing campaigns in order to foster the adoption of LOLA.
You are a seasoned B2C lifecycle marketing manager with a track record for creating user-centric, multi-channel engagement campaigns proven to drive activation, improve retention, and ultimately lifting LTV.
You will be an in-house expert responsible for bringing marketing campaigns to life and upholding processes to ensure optimal delivery and compliance. You will also identify key segments for nurturing and continuously A/B test campaigns in order to produce incremental gains in activation, retention, and churn reduction.
What you’ll be known for
- Metrics Driven: With a testing mindset focused on performance, subscriber conversion, and increasing AOV and LTV.
- Being User-Centric: Implementing well thought out strategic touchpoints that users find valuable and want to click.
- Adding Value: Through email programs support users to make managing their LOLA subscription easy, make well-informed decisions, and provide value to earn trust.
Who you are
- Minimum of 5 years of experience in Marketing with at least 2-3 years focused, email marketing, retention, and/or lifecycle
- Proficient in marketing automation strategy and tools, such as Klaviyo, Braze, Iterable, HubSpot, Marketo, as well as more turn-key platforms like SendGrid, MailChimp, Constant Contact
- D2C and/or Shopify e-commerce experience, with the understanding of subscription businesses
- Track record of driving measurable revenue, AOV, and LTV via email, push notifications and SMS
- Extremely strong communicator with the ability to take direction from multiple internal departments
- Ability to run A/B tests, analyze and interpret data, and use tools such as Google Analytics, Looker, Periscope, Tableau, and SQL
- Advanced proficiency in Excel
- Ability to own a campaign from start to finish and ensure accuracy and attention to detail
- Exceptional customer insights and writing skills to create high-converting campaigns that equally remain on-brand and on-message
- Proficient in HTML & CSS
- Experience with D2C referral programs and you’ll steal our hearts
Why you’ll love LOLA
LOLA is the first lifelong brand for a woman’s body. Founded and led by women, we’re dedicated to providing an ever-expanding portfolio of trusted products and candid information, so you can make deliberate decisions about your reproductive health.
We offer period and sexual wellness products made with premium ingredients like 100% organic cotton. Subscribe to get LOLA delivered on your schedule or choose products à la carte. We make it easy to customize your assortment of tampons and pads, too, because you know your body best.
In 2015, we launched LOLA Gives Back, as part of our ongoing commitment to raise awareness about menstrual inequality. With help from our nonprofit distribution partners, we’ve since donated over 1 million period products to low-income, underserved women across the U.S.