Director, E-commerce

LOLA is looking for a results oriented Director of E-commerce who will act as an overall e-commerce leader and collaborate cross-functionally to manage and direct all aspects of the e-commerce business.  This includes strategizing, planning, developing and executing content plans, overseeing the generation of promotional materials and campaigns, monitoring performance analytics and managing to the D2C P&L. The candidate must have a proven track record of running a successful e-commerce business.

What you’ll be known for

• Orchestrating all aspects of the strategic e-commerce plan; combining existing expertise in sales, marketing, technology and management to deliver a superior brand and shopping experience for all customers
• Direct integrated campaigns that will deliver an increase in conversion rates, active subscribers, overall order size and manage margin performance across a variety of product lines
• Partner with the Digital and Marketing teams to identify, recommend and execute strategies and initiatives to drive increased website traffic, conversion rates, revenue and profitability by leveraging analytics and A/B testing
• Oversee Conversion Rate Optimization (CRO) and e-commerce Management/Web Operations
  Monitor KPIs and provide reporting to key stakeholders on E-Commerce and website performance, highlighting accomplishments and optimizations, identifying opportunities for growth
• Generate and implement new sales and marketing initiatives to increase e-commerce sales and profitability in alignment with KPIs
• Manage to the Digital P&L to ensure profitable growth
• Partner with Customer Experience team to continually improve the customer experience.
  Manage third party vendors and internal resources to ensure the success of the direct to consumer business
• Provide thought leadership and expertise on current e-commerce industry best practices
• Identify new areas of e-commerce opportunity beyond current organizational thinking
• Provide analysis of key business metrics and site performance; evaluate ROI with key stakeholders to share learnings and present go forward strategy to drive businessWho you are
  • 7+ years’ experience in D2C e-commerce, D2C subscription business experience a plus
  • Bachelor’s degree in Business or Marketing (or comparable work experience)
  • Demonstrated history of successfully managing and growing an e-commerce business
  • A problem solver and data wizard who is able to interpret data and draw conclusions to implement new e-commerce strategies
  • Proven leader with experience both managing and executing large eCommerce projects
  • Demonstrated business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
  • Experience managing team members
  • Experience working within an e-commerce platform and familiarity with different e-commerce platforms or 3rd party solutions
  • Experience with A/B Testing Tools (Monetate, Optimize, Optimizely, etc…) and methodologies
  • Experience with Analytics and Data Visualization tools, including Google Analytics and Looker
  • Excellent communication skills

  Why you’ll love LOLA

  LOLA is the first lifelong brand for a woman’s body. Founded and led by women, we’re dedicated to providing an ever-expanding portfolio of trusted products and candid information, so you can make deliberate decisions about your reproductive health.

  We offer period and sexual wellness products made with premium ingredients like 100% organic cotton. Subscribe to get LOLA delivered on your schedule or choose products à la carte. We make it easy to customize your assortment of tampons and pads,  too, because you know your body best.

  In 2015, we launched LOLA Gives Back, as part of our ongoing commitment to raise awareness about menstrual inequality. With help from our nonprofit distribution partners, we’ve since donated over 1 million period products to low-income, underserved women across the U.S.