Website LoraDiCarlo_HQ Lora DiCarlo
Innovating for pleasure thoughtful Engineering Inspired by you.
Lora DiCarlo is seeking a motivated and energetic public relations manager to join our growing team. This permanent position is full-time and is remote or can be located in Bend, OR.
In this position, you will work to elevate the PR presence around Lora DiCarlo. You will be a part of strategizing our PR initiatives and campaigns. You must love pitching stories/ideas and establishing ongoing relationships with the press, key influencers, and other brands. With some exciting initiatives on the horizon, this opportunity is huge for someone who wants to grow their experience working with a global PR agency, highly visible influencers and highly regarded publications, writers and editors.
The ideal candidate does not need to have the most experience or have the biggest rolodex. It’s more important for you to be hungry to help us spread the word about our innovative products, destigmatizing sexuality and our revolutionary brand, as well as be highly motivated to grow and thrive in your career and role. We encourage candidates with all types of experience and backgrounds to apply.
Lora DiCarlo is a global consumer brand in sexual health and wellness. Our mission is to strive for a world where people can feel comfortable in their own skin and their sexuality. We work in a values-based culture based on respect, empowerment, and integrity that influences an inclusive culture. We offer an employee friendly benefits package including equity grants, 401K, formalized professional development plan, career coaching, and fully-paid health, vision, and dental benefits.
The PR Manager reports to the VP of Marketing.
Responsibilities
- Support internal team and external PR agency in coordinating key PR initiatives, campaigns, and events
- Assist in the development and planning of high-impact PR strategies
- Manage external PR agency relationship and projects
- Work with Marketing team to develop PR strategies for product launches
- Work with business-to-business sales team to develop PR approaches for our wholesale customers
- Pitch regional, national and international media – online and broadcast
- Scout new contacts and opportunities for media outreach
- Develop and foster media relationships
- Develop influencer relationships
- Oversee PR product sample requests and coordination of VIP and influencer gifting
- Develop and maintain an up-to-date press list in relevant sectors
- Write and distribute press releases
- Coordinate and manage PR interviews
- Manage and stay within PR budget parameters
- Assist in development and tracking of KPIs
- Ability to travel for execution of PR and Marketing activities
- Oversee monthly reporting and ongoing tracking
- Oversee press kit and assets including photos, pricing, copy, etc.
- Research and secure speaking opportunities and award opportunities
Qualifications
- Possess strong ability to multi-task and plan and execute multiple PR activations at once
- Must work cross functionally to inform PR strategy
- Strong attention to detail in your writing and communication skills
- Passionate about destigmatizing sexuality, breaking gender barriers and revolutionary health and wellness products
- Appetite to learn new skills and keep up with industry trends
- Self-starter with a proactive approach to PR; must be able to nimbly approach launches and messaging in a startup environment
- Strong communication and interpersonal skills; must be personable yet persistent, tactful and diplomatic
- Aptitude to manage delicate relationships with media and influencers when needed
- Be highly organized and bring a high level of attention to detail and intellectual rigor, while working under tight deadlines and on multiple projects simultaneously
- Ability to identify potential negative or crisis situations and mitigate and resolve conflict
- Flexibility and ability to pivot without losing momentum
- Able to travel often and suddenly; regionally, nationally, and internationally.
Requirements:
- Bachelor’s Degree
- Minimum 2 years of experience handling PR in-house at a brand or at an agency
- Proficient in Microsoft Office (Excel, Word, PowerPoint)
- Experience with Cision or other similar platforms is not required but preferred.
- Proficient in Influencer Tracking / Community Management
- Portfolio of contributions to successful past PR campaigns, events, product launch support, influencer support etc.
Lora DiCarlo is an equal opportunity employer.