Website LoraDiCarlo_HQ Lora DiCarlo
Innovating for pleasure thoughtful Engineering Inspired by you.
Lora DiCarlo is seeking an efficient, data-driven and organized Digital Marketing Specialist to join our team. We are looking for someone who has a genuine interest in the details and digital marketing data analysis. This position is full-time.
Lora DiCarlo is a global consumer brand in sexual health and wellness. Our mission is to help individuals explore their sexual health and wellness with positivity and confidence. We work in a values-based culture based on respect, empowerment, and integrity. We offer an employee friendly benefits package including equity grants, 401K, formalized professional development plan, career coaching, and fully-paid health, vision, and dental benefits.
Responsibilities:
- Assist with management and workflow of marketing projects and initiatives
- Manage implementation of website updates, ranging from backend logistics to front end design
- Assist with email marketing implementation and sends
- Complete daily and weekly sales reporting, performance data analysis and forecasting activities
- Coordinate with leadership on launch strategy for products, integrations, promotions, and marketing campaigns – with an eye on balancing between B2C and B2B channels
- Assist with content strategy/implementation across website, social, and digital advertising with content/social media specialist
- Manage earned influencer and partnership efforts
- Troubleshoot all digital platform issues
- Serve as the liaison and project manager of website and ecommerce/marketing initiatives
- Participate in and execute development of digital marketing initiatives
Skills:
- Strong attention to detail
- The ability to lead multiple projects and manage the development of new, relevant technology when required
- An affinity for digging into the details and filtering through the noise
- Problem-solving and troubleshooting skills, and the ability to think under pressure and remain persistent
- Demonstrated ability to bring structure to ambiguous environments and to work well with people at all levels of the organization
- Demonstrates strong verbal and written skills
- A self-starter who is energetic, enthusiastic, adaptable and a customer-oriented team player
Qualifications:
- 1+ years in marketing experience or a related field preferred
- Experience with a CMS such as BigCommerce, Shopify, WordPress and EMS such as Klaviyo or Mailchimp