Website everly_well Everlywell
Everlywell makes lab testing easy and convenient with at-home collection and digital results in days.
COMPANY
Everlywell is a consumer-initiated at-home laboratory testing company with easy-to-read and actionable results. We are at the forefront of personalized health, transforming the $25B lab testing industry. We’re here to empower people to take control of their health by making lab testing easy to access, understand, and afford. We seek excellence in. everything we do for customers and our teammates.
ROLE SUMMARY
We are looking for an Email Operations Specialist to accelerate growth in our email and CRM channel. This role will be integral to the expansion of our email and CRM initiatives, driving execution of batched, triggered and transactional email and SMS campaigns. We’re seeking someone who loves planning and facilitation, email coding, a good A/B test and. thinks that customer segmentation is one of the highest forms of empathy.
What will you do:
● Manage email campaign execution from email calendar planning, copywriting, coding, scheduling, segmentation, production, A/B testing and optimization.
● Collaborate with Content and Creative teams on copy and design for email, making sure it adheres to brand standards as well as drives goals.
● Execute and improve email strategy for new customer acquisition as well as retention programs to existing customers.
● Employ a best-practice approach for creating email templates, dynamic content, testing methodologies, deliverability and CAN-SPAM laws.
● Develop thoughtful segments that bring the right content to the right audience at the right time.
● Design and implement effective marketing experiments. Analyze and communicate results, learn from what doesn’t work and further optimize and scale what does work.
Who you are:
● Bachelor’s degree or equivalent practical experience.
● 1-3 years direct experience in email and CRM marketing, Direct to consumer experience preferred.
● Hands-on experience with major ESPs – experience with Iterable a plus.
● Comprehensive understanding of HTML and CSS.
● Strong analytical skills and solid understanding of all email marketing performance metrics and LTV analysis.
● Strong creative intuition on messaging and designs – experience with Photoshop and Illustrator a plus.
● Experience devising and executing A/B test plans and conducting performance analysis.
● Care deeply about the quality of your work and how it impacts our customers and brand. We move quickly, but we bring care and thoughtfulness to everything we do.
● Energized by complex challenges and able to develop and execute on creative solutions quickly.
● Insatiable desire to learn what you don’t know and share what you do.
We Love Working Here:
● Venture backed by top-tier firms
● The opportunity ahead knows no bounds
● Open vacation policy
● Paid parental leave
● Health benefits
● 401(k)
EverlyWell is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.
HIPAA Disclaimer: This role will be in an environment that has access to protected health information (PHI) and all security standards to protect PHI must be followed.