Wildflower Health, a women’s healthcare solutions company, acquired Every Mother, a core and pelvic floor therapy platform, for an undisclosed sum. The deal marks Wildflower’s first move into direct-to-consumer care.
Wildflower provides digital care navigation and virtual health services through insurers and OB-GYN practices, supporting ~100,000 women between appointments via its app. Every Mother offers HSA/FSA-eligible virtual core and pelvic floor therapy programs spanning pregnancy, postpartum, midlife, and surgical recovery, alongside guidance from licensed physical therapists. With up to 60% of women experiencing diastasis recti postpartum, the platform aims to improve recovery through education and clinically validated solutions.
“Joining forces with Wildflower allows us to scale our proven methodology from a standalone consumer application into a comprehensive care ecosystem,” said Every Mother founder and CEO Allison Rapaport. “Together, we can support women holistically, and within the very system that navigates their broader maternity journey.”
By integrating Every Mother’s programs, Wildflower aims to standardize core and pelvic floor therapy in maternal and midlife healthcare.
“Mothers shouldn’t have to act as their own care coordinators during one of the most physically demanding chapters of their lives,” said Wildflower founder and CEO Leah Sparks. “For too long, prenatal prep and postpartum recovery have been treated as optional or secondary. Together, we are making specialized core and pelvic health a standard, easily accessible resource, which elevates the quality of maternal care and improves long-term outcomes.”
