Website flotracker Flo
AI-driven women's health platform. Chosen by 100M women worldwide. Take full control of your health with Flo.
What You’ll Do:
- day-to-day performance of paid acquisition and retargeting channels;
- ensuring marketing campaigns on Facebook are driving high quality users efficiently, with a focus on high ROAS and scale;
- collaborate with Analytics, Marketing, and Product teams to identify new optimization approaches, audience segments, and overall growth opportunities;
- partner with creative team to develop creative that will deliver the highest value on scale;
- monitor, track and report key metrics.
What You’ll Need:
- upper-intermediate or advanced English level;
- 2+ years of performance marketing experience in a mobile app company or a digital marketing agency;
- experience running UA campaigns internationally;
- demonstrated track record of executing paid acquisition campaigns in Facebook;
- understanding of performance marketing ROI and how to calculate user profitability;
- strong analytical skills; must be proficient in analyzing and interpreting data;
- excellent verbal and written communication skills;
- good organizational skills, detail orientation, reporting and user-centric skills are crucial.