Maven Clinic has launched an in-app cycle tracker and enhanced male fertility support tools designed to provide earlier insights into fertility for members in its Fertility & Family Building program. The platform combines cycle tracking with access to clinical support specialists in what the company describes as a comprehensive approach to fertility care.
The Maven Cycle Tracker integrates with devices like Apple Watch through Apple Health to help members understand menstrual cycles and fertility patterns. The tool provides individualized predictions, flags potential irregularities, and offers personalized guidance on when to try to conceive or seek follow-up care.
Research shows nearly 40% of women do not fully understand how ovulation affects fertility, while one in four experience irregular cycles. Maven reports that nearly three-quarters of trying-to-conceive members track their cycles across multiple apps but struggle to interpret the data or take action.
“For far too many of us, it takes trying to have a baby to understand how our own body works,” said Kate Ryder, CEO and founder of Maven Clinic. “With 75% of women believing falsehoods about their fertility, and nearly 40% of men avoiding testing because of the inconvenience, people need better support and they need it earlier on.”
The platform now offers at-home semen analysis kits for male members, addressing the fact that male factors contribute to nearly half of all known infertility cases. Maven’s research found more than half of men wished they had tested their semen earlier, yet 39% avoided testing due to awkwardness or inconvenience.
Members can connect virtually with fertility specialists and men’s health experts to review results and discuss next steps. The company aims to bring men into the fertility conversation earlier to prevent missed diagnoses and unnecessary treatments.
Maven reports that 60% of trying-to-conceive coaching members get pregnant without treatment within six months, while 88% of fertility members report feeling more productive at work. Nearly one-third of reproductive-age women report difficulty accessing fertility care in their states.
The new tools are available to eligible members in Maven’s Fertility & Family Building program starting this fall. Maven serves more than 2,000 employers and health plans through its virtual clinic platform covering fertility, maternity, parenting, and menopause care.
