Director of Communications

FLEX™  has an incredible story to tell. Our customers describe our products as “life-changing.” Our founder turned her personal struggle into a thriving business. And our mission has sparked a unique company culture and sent a ripple effect through the feminine care industry. We’re looking for someone who can tell that story better than anyone else.

Three years ago we launched the most innovative period product since the tampon: the menstrual disc. It had been nearly 80 years since the tampon was introduced, and our creation was quickly embraced by consumers everywhere. Since that time we’ve rapidly grown our business. FLEX™ started as a digitally native brand with one product, and quickly grew to a family of period products sold in top national retailers including Target and CVS.

The combination of stellar product-market fit and our team’s obsession with our customers has delivered hockey stick growth across all of our sales channels.

Now we are looking for a Director of Communications to tell our story and make our products mainstream. This role reports to the CMO and is responsible for managing all of our communications efforts.

The ideal candidate has 7+ years of experience in communications in a high-growth environment and has driven a nationally recognized brand. They have specifically spent a few years as an individual contributor, but have also managed a small team and been an outstanding people leader. They have a deep understanding of communications in multiple channels, working cross-functionally as a  strong partner to our product, creative, sales, and analytics teams.

OVERVIEW

• • You will lead all our communications efforts, including developing and implementing our B2C and B2B communication and messaging strategy
  • You will formulate communication plans based on insights and research and align all initiatives to key business goals
  • You’ve got a proven track record of creatively telling brand stories in a way that drives purchase, awareness and loyalty.
  • You are a strong cultural fit. At Flex, cultural fit is just as important – if not more important – than functional fit
  • You are deeply empathetic to the needs of our customers
  • The Flex Company is an equal opportunity employerWe pay competitive salaries, equity, & benefits including (but not limited to) medical, dental, & vision and $1,000 annual learning credit to apply to anything that helps you grow professionally

Our shared values

• • Choose Love Over Fear: You make sound decisions from a belief in yourself, others, or opportunities rather than out of fear.
  • Optimize For Trust:  You have a track record of taking accountability for mistakes rather than blaming others. You communicate needs, concerns, and feedback directly with colleagues.
  •  Have a Growth Mindset: You take constructive feedback well and actively seek feedback from colleagues. You are self-motivated to generate your best work and make a greater impact everyday
  • Be You: You are comfortable being your authentic self at work (including in the interview!)

REQUIREMENTS:

• • 7+ years of experience in a communications role, with 3+ years managing others
  • Experience managing an external PR firm that delivers against the measurable performance targets you have set
  • You have worked in a growth company, and either lead or were an intrinsic part of the team that put in place and executed its communications strategy
  • Strong manager and people leader with a track record of developing people
  • Stellar communicator. Strong presentation and teaching skills
  • Deep curiosity and empathy towards our customers
  • Growth mindset; willing to take risks, able to learn and adapt
  • Omni channel experience (including retail and direct to consumer) a plus
  • Must be eligible to work in the United States

In 1 Month You Will:

• • Demonstrate strong understanding of company mission, vision, and values
  • Have a strong understanding of brand direction and your core responsibilities
  • Begin managing our relationship with newly engaged PR firm
  • Create a communications strategy
  • Collaborate with the retail sales and performance marketing teams to drive foot traffic in stores, acquisitions online, and subscriber retention
  • Partner with our creative and social media teams to create high-engagement media content that reflects our brand’s voice
  • Set up a system to measure the performance of our communications efforts

In 3 Months You Will:

• • Have strong point of view of company’s future brand and communications strategy
  • Be able to work independently as well as collaborate within a team environment
  • Set up workflows and processes to work with cross-functional teams.
  • Build strong relationships with key company stakeholders, frequently updating them on your progress
  • Propose copy concepts and present underlying strategic thinking to the Creative Director and cross-functional leaders
  • Produce error-free content that adheres to the company’s brand guidelines
  • Evaluate current state of brand POV/messaging and develop clear POV on future brand messaging principles that will resonate with our consumer and meaningfully differentiate FLEX from competition

In 6 Months You Will:

• • Support all launches – including new products, retailers, and markets – leading and working collaboratively with internal and external teams.
  • Partner with our founder to devise and execute a thought leadership platform that promotes Flex and its purpose.
  • Demonstrate a high level of creativity in all work produced and delivered and that quality of work and brand voice is consistent, cohesive and meets marketing, sales, product development and strategic business objectives
  • Be seen as a creative leader within The Flex Company that your team and others can rely on at all times

The Flex Company creates innovative period products that are better for our health and the environment. The Flex Company is known for its patented products FLEX™ Disc, FLEX Cup™, Softdisc® and Softcup®, which are sold online and in major retailers throughout the United States.

Based in Venice, California, The Flex Company is the sole manufacturer of its products, which are designed and produced in United States and Canada.

Led by founder & CEO Lauren Schulte Wang, our team is working to create life-changing experiences through the products we make and conversations we spark. Learn more at flexfits.com.