Senior Visual Designer

Tia is the next generation women’s healthcare platform bringing empathy and innovation together to help women thrive. Our interdisciplinary team of doctors, designers & data enthusiasts have seen first-hand how women’s needs have been radically underserved and underestimated, and are on a mission to build a new distinctly female care model from the ground up, online and offline.

Tia’s ecosystem of products, tools and services — from the Tia app to the Tia Clinic, a real-world gynecology, primary care, & wellness practice based in NYC — is connected by a unique, human-centered approach to care that focuses on listening and learning all about women and their holistic needs, from anatomy to emotions, from gut health to getting it on. Tia encourages honest and transparent conversations about patients’ health, both with their care team and their community of members, to help women make independent and informed healthcare decisions with confidence and ease.

Role Summary: As a Senior Visual Designer at Tia that extends digitally and physically, your job is to produce best-in-class work that connects the two seamlessly and beautifully as one cohesive experience. From reimagined patient gowns to social posts to emails to OOH campaigns to vision videos, you will design across mediums and form factors, united by a cohesive brand and visual identity that celebrates female health and wellbeing, and helps women in turn, achieve optimal health as defined by themselves.

At Tia, design is not a siloed function, but a core ingredient that touches every single part of the Tia experience and company. To succeed in this role requires not only being an excellent visual designer on your own, but collaborating with many others on the Brand Team (writers, content strategists, product designers and marketing), as well as across the company from care to member experience to engineering, to produce work that pushes the boundaries of any healthcare brand, and establishes Tia as the most loved and trusted brand in women’s health. You love moving quickly, rapid feedback and iteration, and continuously pushing the bar of excellence that “wows” not just designers, but the lay(wo)man in the world.

This role is based in New York City and reports to the Head of Design.

Tia Company Values You “Spike” On

• • Make something(s) people want!
  • Be driven to achieve excellence, but with regard to effort over impact.
  • Ask why. Then why, again.
  • Experiment always, despite the possibility of failure.
  • Find joy and gratitude everyday.

Your Abilities

• • Is innately driven to excel at creative problem-solving.
  • Has strong communication abilities. Clear communication style – directive and straight-forward, not overly dramatic or passive.
  • Is maniacally detail-oriented.
  • Is highly organized, and presents and creates work clearly so others can understand. Is a systems thinker, and strives for creating work in a systematically organized and consistent manner.
  • Proven ability to learn from mistakes, ability to reflect, grow and not repeat the same mistakes, whether in their work product or their communication and teamwork skills.
  • Ability to manage and communicate up, and across to other teams.
  • Driven by a “get things done” mindset and works with Design Producer and Head of Design to create quality work quickly.
  • Is able to clearly present work and sell through ideas.
  • Is continuously challenging others to stay on brand, or push the brand.

Your Skills

• • Adobe Creative Cloud Suite and Figma proficiency
  • Strong attention to detail for design, color, layout, typography, and brand expression
  • Multi channel and format design skills
  • Illustration & graphic design, and motion visuals
  • Brand systems development
  • Metrics driven, deeply understands how metrics can inform design and business decisions.

Role Responsibilities

• • Create best in class design solutions and experiences across physical and digital. Create beautiful and engaging design solutions that deeply consider meaning, message, audience, timing, as well as color, typography, illustration, photography, that strengthen Tia’s brand. Be excited about the work you’re making and excited to share it with the team and the world. Never be over-protective or precious about your work, and be continuously sketching, asking questions, seeking feedback, and pushing yourself to design the best solutions.
  • Collaborate deeply with content team to concept and create work that tells stories through the visual and written wordDeeply understand storytelling, and design visually compelling, engaging, and educational content that lives across the Tia ecosystem. Work closely with copy and content as a team, working in tandem to create the most compelling stories addressing the needs of today’s fast-paced internet culture against rich and education storytelling. Work to develop and establish Tia’s content as a recognizable force and first touch into the Tia ecosystem, building a reputation of amazing storytelling, that’s deeply backed by science, and highly engaging and approachable, yet educational.
  • Design content and marketing projects end-to-end, both large and small. Work closely with Tia’s Head of Design and Design Producer to ensure your design deliverables are completed to the highest quality and on time. Navigate and tackle large projects with little oversight from management. Work quickly and efficiently to tackle small projects with ease. Assist to establish Design as a key collaborator and core part of the Tia process across all teams. Communicate effectively against timelines, raising flags when needed, asking for assistance when needed.
  • Design and advocate for brand recognition of Tia. This role’s first and foremost priority is to think about what the best experience and design solutions are for the brand including voice, tone, visual expression, context, audience, and message. Be continuously asking if what Tia is making advances Tia brand recognition in a healthy way, and make effective alterations and suggestions to ensure that happens. This role should think of our audience (or an audience we want to target), and how people will interpret what we’re putting out  — making sure we’re meeting our brand communication goals.
  • Maintain and evolve Tia’s Brand Guidelines and team processes. Document and create all work in a way that is understandable, legible, and interpretable for someone else. E.g., label everything! Date everything! No pronouns! Adhere to, and be continually building and adding to, or challenging the Tia Brand System. Observe processes and think about ways to expand on them and introduce new ones. As the (currently) sole visual designer at Tia, this role should effectively educate other members of the design team on the role of visual and brand design at Tia. Be constantly tapped into the contemporary design world, researching, testing, and suggesting new methods, styles, and form factors that should feel distinctly Tia.

Tia is an equal opportunity employer. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and patients.

If you’re are committed to collaborative problem solving, creating high-quality and user-centric products, and want to make waves in women’s healthcare, join