A fictional period tracking app called “RedWave” has emerged as part of a creative campaign to highlight reproductive rights concerns ahead of the 2024 election. The initiative comes from Creatives for Harris, a group of creative professionals organizing with their skills and time to support the Harris-Walz ticket in 2024.
The satirical campaign presents the app as one “designed by men, for men,” using dark humor to address serious questions about reproductive healthcare access and data privacy. It imagines a dystopian future where period tracking technology becomes a surveillance tool, allowing husbands, GOP officials, and spiritual leaders to monitor women’s menstrual cycles. Features like the “Patented Period and Person Tracker™” and “Sync with His Calendar” serve as pointed commentary on current debates surrounding reproductive health autonomy.
This satirical project arrives at a particularly relevant moment for the femtech industry. Period tracking apps have faced increasing scrutiny over their data privacy policies, especially regarding how personal health information could be used in states with restrictive reproductive health laws.
While the website clearly identifies itself as parody, its underlying message reflects genuine concerns within the digital health space about data privacy, user protection, and the broader political context of reproductive healthcare technology.
