Senior Director, Growth Marketing

Maven is the leading women’s and family healthcare company. Named the #1 Most Innovative Company in Health by Fast Company in 2020, Maven advances women’s health, family planning, and diversity in the workforce by empowering parents to plan or start a family while growing their careers. Employers love Maven because it helps lower their healthcare costs while improving their ability to attract and retain women and working parents. Founded in 2014 by Katherine Ryder, Maven has raised $88MM, and is backed by Icon Ventures, Sequoia Capital, Oak HC/FT, Spring Mountain Capital, Female Founders Fund, Harmony Partners, and individual strategic investors Reese Witherspoon, Mindy Kaling, Natalie Portman, and Anne Wojcicki.

Maven is looking for a data-driven, senior marketer to establish and lead growth marketing. This role is ideal for a builder – someone who has established a growth marketing capability at a B2B growth stage company, and wants the opportunity to build and lead a new team at Maven. We are looking for someone who understands that growth marketing is fundamentally cross-functional, and will effectively collaborate across the Marketing and Sales teams using both data-led storytelling and analytical insights to propel Maven towards its revenue growth goals.

As Senior Director, Growth Marketing at Maven, you will:

• Work with Marketing and Sales leadership to establish growth strategies to support Maven’s revenue goals
• Analyze all aspects of Maven’s conversion funnel and identify the largest areas for improvement and implement strategies to capitalize on those opportunities
• Develop paid marketing strategies and manage a team to execute against those strategies, including budget management and planning, channel allocation, and channel testing
• Partner with the Content Marketing team to nurture leads and improve conversion rates for leads currently in the funnel
• Work with the Data Team to build and maintain Marketing dashboards and reporting cadence
• Build and lead a team of marketing and analytics professionals and enable them to grow their careers while driving towards Maven’s growth goals

We’re looking for you to bring:

• 6+ years of experience in a B2B marketing role, ideally at a startup
• Samples and results of past growth marketing projects
• Mastery of Salesforce, Hubspot, Google Analytics, and Looker (or equivalent tools)
• Demonstrated experience managing and growing paid marketing channels
• Ability to influence and persuade
• Passion for results, ability to move quickly to execute
• Strong leadership skills and effective problem-solving abilities
• Ability to prioritize and manage multiple tasks while holding yourself and others accountable for deadlines and deliverables

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits & Perks: 

Maven employees are united in their quest to improve the health and well-being of women and their families in our community. We seek to empower all of our team members to fulfill that mission and reach their full potential regardless of function, geography or experience level. That’s why we invest in our employees, who are our most important asset in achieving our mission. To that end, we offer:

• Choice of great medical, dental, and vision insurance plan options, including a plan for which the premium for employees is 100% covered by Maven
• 401(k) plan
• Unlimited paid time off
• Free One Medical membership
• Monthly stipend for your choice of wellness benefits
• Pre-tax commuter benefits
• 12 weeks parental leave and 2 weeks flexible time upon return
• Annual professional development stipend
• Access to the Maven platform service and free Maven appointments for employees, family & friends
• Weekly team lunches and bagel breakfasts
• Bottomless office snacks and regular happy hours
• Annual company offsite
• 1 month paid sabbatical after 5 years

Maven is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.