Paid Social Acquisition Lead

Peanut is on the hunt for a creative, proactive and data-driven Paid Social Acquisition Lead to own our user acquisition efforts across social media channels.

Strengthening our active user base and brand awareness, you’ll be responsible for leading our digital marketing campaigns, creative optimization and evaluating new opportunities for growth through cross-functional collaboration with our performance marketing, product, social, communications and data teams.

This is a hybrid role based in London, we’re also open to remote work and is ideal for someone who is passionate about mission-led businesses created for women.

What You’ll Do:

• Lead, develop and maintain all aspects of User Acquisition on paid social channels (Instagram, Facebook, Tiktok, etc); including channel management, audience building, media buying, creative ad ideation, and testing.
• Analyzing campaign performance data to provide actionable insights and business recommendations.
• Pulling and creating data reports and documents to showcase performance and provide in-depth analysis of results.
• Help launch and guide user acquisition in new, exploratory markets and channels.
• Proactively contribute to team meetings, team initiatives, and knowledge sharing.

Who We Are

Peanut is a safe space for women to connect online. Whether you’re navigating fertility, pregnancy, motherhood or menopause, the app provides access to a community who are there to listen, share information and offer valuable advice. With over 3.5M+ using the app, Peanut has become a coveted destination to connect, ask questions and find support.

Since launch, Peanut has grown organically across the US and UK, receiving vast coverage and accolades from Apple, the New York Times, Good Morning America and the BBC to name a few!

Peanut is committed to hiring people with different backgrounds and experiences. We believe this is key to building a better product, making better decisions, and providing the best experience for our women. We want to build a workforce that represents the diverse community using Peanut.

If you need reasonable accommodation at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (for example – she/her/hers, he/him/his, they/them/theirs, etc).

Who You Are:

• Proven paid social experience with app acquisition or health-led brands
• Track record working with key channels e.g. Instagram, TikTok, Facebook etc
• Familiar with Periscope, Tableau or an equivalent data visualization platform
• You are comfortable with project management and stakeholder management, numbers and have a passion for processing and analyzing data
• Ambitious and you love working towards growth targets in a fast paced startup
• A source of knowledge regarding the latest developments in performance marketing
• You are positive and tenacious with a ‘can-do’ attitude and a flexible approach
• Familiar with Google Suite and design tools like Canva and Figma